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Dramatically Improve Marketing Results with Event Processing Analytics

Dramatically Improve Marketing Results with Event Processing Analytics

Aug 30, 2012

Almost everyone that runs a website or blog, or handles online promotion in any way uses some type of analytics software. There are lots of benefits that can be derived from measuring your progress, and it’s so ingrained in online marketing that users give little thought to how it fits in their strategy.   Some more savvy marketers are now figuring out...

6 Premium Social Media Tracking & Analytics Tools

6 Premium Social Media Tracking & Analytics Tools

Jul 5, 2012

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees on.   It’s...

7 Reasons to Use Piwik Open Source Analytics

7 Reasons to Use Piwik Open Source Analytics

May 31, 2012

Google Analytics is ubiquitous in web development, and as far as most people are concerned is the only viable source of information tracking for their website. Installing analytics on your website is the first step in understanding how visitors are finding your website. Understanding how visitors are finding your website is the first step in improving your...

4 Shortcuts for Analyzing Social Media Traffic in Record Time

4 Shortcuts for Analyzing Social Media Traffic in Record Time

May 9, 2012

In order to get the most from Social Media you need to have a plan and know your strategy. Then once you start to implement your strategy you need to make sure that you are doing it the right way.   But how you can do it without spending hours every day?   You can have a look at your website stats in Google Analytics, but again, you need to make sure...

Social Media Metrics that Matter

Social Media Metrics that Matter

Apr 30, 2012

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.   Users will compare publicly listed statistics such as re-tweets,...

Social Media ROI Basics

Social Media ROI Basics

Mar 6, 2012

Why is everyone up in arms about social media ROI? It’s likely a result of pressure from management teams to justify current social media spending. After all, many companies have been dabbling in social for 24-36 months so it’s natural to expect a reasonable return. Whether you are just getting started in social media or were an early adopter there is no...

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