Rise and Shine

The Biggest Problem With Inbound Marketing Blogs Today

The Biggest Problem With Inbound Marketing Blogs Today

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize your posts for search, and numerous...

Find a Better Fit: Targeting Networks With Your Customer in Mind

Find a Better Fit: Targeting Networks With Your Customer in Mind

Oct 24, 2012

Is Your Time on Social Media Being Wasted? Yes, you read that correctly. Social networking can be a huge waste of time. Even if you’re doing it correctly, there may be more efficient means to reach better leads, and quicker ways to build authority.   Often, when pitching to a client, it is tempting to list the enormous range of social network...

Radio and Social Media

Radio and Social Media

Apr 11, 2012

Radio and social media are often referred to (with no hard feelings here!) as old media and new media. While the words “old” and “new” create an image of opposites, radio and social media share common ground.   As a medium, radio has always had immediacy on its side. Until the emergence of social media, no other medium was able to react as quickly...

Socialize your Blog: Return on Traffic

Socialize your Blog: Return on Traffic

Apr 3, 2012

What sets blogs apart from traditional print or broadcast media is their real-time interactivity. Blogs are, in a sense, the topic statement in what once would have been a forum post.   The conversation has moved out of traditional forums and into a new realm that uniquely reflects the blogger’s personality and interests–an open salon where...

Online Voice: Consistency and Personality

Online Voice: Consistency and Personality

Apr 2, 2012

One of the more confusing aspects of quality content production is finding your online voice. Having a specific and consistent online voice is always a guideline given by editors when you guest blog, and you’ll often see voice cited as the strong point of some of the most successful bloggers.   When you try to explain it, you’ll often fall short. It’s...

5 Questions to Ask: Tailoring Social to your Audience

5 Questions to Ask: Tailoring Social to your Audience

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...

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