Jul 23, 2012

One of the major talking points in social media at this point is how the circle of brand development is fractured with silos. To be considered fundamentally sound a social marketing strategy needs to address public relations, marketing, research and development, technology, customer support, sales, and a myriad of other disciplines that have traditionally been...

Jul 11, 2012

Banks, government institutions, insurers and ecommerce businesses are using your social media output to control your access to money, goods and services, sounds scary right!   OK let me give you an obvious positive instance of how social media monitoring can be good for society. Incidents like these give lobbyists and corporations ammunition to fight...

Jun 28, 2012

Using social media at the office isn’t always a good thing. Many people associate it with slacking off, avoiding work, and generally finding excuses to get oneself in trouble. But if you know about Google+, then you know that not all social media is made equal; in fact, some of it can be leveraged as a way to enhance your job, not detract from your...

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

Jun 12, 2012

Working for a start up seems like the new “get rich quick” scheme for 2012. With Instagram being bought by Facebook for $1 billion, many entrepreneurs are hoping and praying for the day they can dominate their industry.   The reality is that only one out of every ten start ups make it past a 2nd round of funding. If you decide to take a job...

May 24, 2012

I realize setting goals is an important part of being successful. I have daily goals set for what I want to accomplish, monthly goals set for which metrics I want to increase, and yearly goals for what I want to do with my business. I ended up missing an important goal though, and when it comes to networking it’s the one type of goal setting you need...

May 21, 2012

Before the popularity of the Internet, businesses never had to worry too much about reputation management since most of their branding and marketing efforts were controlled by them, and the only impact customers had was word of mouth to their small group of friends and family.   Today, businesses are not in control over their branding the way they used to...

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...