Rise and Shine

Is Your Digital Marketing Tactical or Strategic?

Is Your Digital Marketing Tactical or Strategic?

Jul 27, 2012

How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place?   If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these things, as well as most of your online...

The Silo Effect: Did the Evolution of Business Take a Wrong Turn?

The Silo Effect: Did the Evolution of Business Take a Wrong Turn?

Jul 23, 2012

One of the major talking points in social media at this point is how the circle of brand development is fractured with silos. To be considered fundamentally sound a social marketing strategy needs to address public relations, marketing, research and development, technology, customer support, sales, and a myriad of other disciplines that have traditionally been...

Hotel Corpus Christi Bayfront Infested with Ninja?

Hotel Corpus Christi Bayfront Infested with Ninja?

Jul 6, 2012

No other industry is as dependent on Social Media as the leisure and hospitality industry. According to Career Builder, 57 percent of companies that fit into that category say they use social media to promote their business, while the next closest competitor is the IT industry with a depressing 48 percent. The hospitality industry’s lead doesn’t surprise me;...

6 Premium Social Media Tracking & Analytics Tools

6 Premium Social Media Tracking & Analytics Tools

Jul 5, 2012

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees on.   It’s...

Facebook Scheduling Feature

Facebook Scheduling Feature

Jun 18, 2012

Now that Facebook scheduling has been out for a little while and most of the bugs have been worked out of it, I’ve been using it more and more often. Manually posting updates to Facebook seems to generate more impressions than using third-party software, so it is likely that Facebook’s own scheduling feature will enjoy the same Edge Rank benefits. So...

Selecting a Reputation Management Company

Selecting a Reputation Management Company

May 21, 2012

Before the popularity of the Internet, businesses never had to worry too much about reputation management since most of their branding and marketing efforts were controlled by them, and the only impact customers had was word of mouth to their small group of friends and family.   Today, businesses are not in control over their branding the way they used to...

How To Attract Guest Bloggers Part-2

How To Attract Guest Bloggers Part-2

Apr 18, 2012

  Special Gift for Readers! As a special gift to readers at Social Media Sun, we’re offering the full E-Book “How to Attract Guest Bloggers” by Adam Justice in .PDF format for free download. Not only are we giving every reader a free copy of the E-book, but we’re also granting you special rights, to give the E-Book to the readers of...

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