Rise and Shine

How to Embed Media: Bring All Your Content Marketing Efforts Together

How to Embed Media: Bring All Your Content Marketing Efforts Together

Jun 20, 2013

I am a huge advocate of content re-packaging, that is turning your content or research into different kinds of media for the sake of reaching to more content marketing channels (for example, Youtube, Pinterest, Flickr, Slideshare, etc just to name the few). One content research may take me the whole day or even a week but that doesn’t mean I’ll only...

Video Production Resources For Small Business

Video Production Resources For Small Business

Nov 28, 2012

It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there aren’t many references available to help small businesses actually create their own video...

How Bodyform used Video Response for Effective Crisis Management

How Bodyform used Video Response for Effective Crisis Management

Nov 7, 2012

The growth of the Internet and social media in particular is changing the face of customer service. Customers can publicly praise or condemn a business, on their Facebook walls or Twitter feeds for example. The business then has to respond publicly in the best possible way. At lot is at stake and businesses need to be set up to deal with these situations...

Top YouTube Tutorials For Social Media Tools

Top YouTube Tutorials For Social Media Tools

Sep 24, 2012

With so many social media networks available, from Facebook, to Twitter, to LinkedIn, it can be a real challenge just to keep up! Managing social media is even harder in corporate situations where many people may be attempting to maintain a consistent brand image across multiple platforms at the same time. It can also be difficult for individuals to stay on top...

The Digital Age: Taking Accountability to the Next Level

The Digital Age: Taking Accountability to the Next Level

Jul 2, 2012

Last week the Internet, and American culture in particular, was forced to take a long hard look at our society after four middle school aged children nefariously bullied an elderly bus monitor on the last day of school. In the video the four boys call Karen Klein fat, make several off hand comments about her sweating and call her poor, at one point going on a...

Facebook

YouTube