Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...

Jun 5, 2012

  Even though Facebook stock didn’t soar to 100$ per share during its first day of trading on NASDAQ, the platform has surpassed all expectations in terms of sheer size and potential reach. Online social networking and sharing has been officially adopted by the masses as a primary leisure activity, and it looks like social media will be around for a long time...

May 28, 2012

There is a disturbing amount of content floating around on the Internet pitting Social Media against SEO. In the last two months I’ve read a dozen articles, looked over a pair of infographics and joined in a forum debate on which one is a better investment of your time and money.   This is one of the problems with the Internet in general. Something that...

May 24, 2012

I realize setting goals is an important part of being successful. I have daily goals set for what I want to accomplish, monthly goals set for which metrics I want to increase, and yearly goals for what I want to do with my business. I ended up missing an important goal though, and when it comes to networking it’s the one type of goal setting you need...

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...

May 10, 2012

As a few of you already know, (but most of you probably don’t), I was a featured contributor in technology and autos for Yahoo! prior to turning my attention back to web development and social media full time. Even though I’m not as active as an auto journalist, I still write from time to time, and there are still a couple hundred followers on my Twitter...

Apr 30, 2012

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.   Users will compare publicly listed statistics such as re-tweets,...

Apr 25, 2012

As a blogger, anything that can save you time without compromising your integrity is a good idea. You can use your RSS feed to send updates to Twitter and Facebook, combining several actions with publishing.   Most bloggers rely on two primary traffic sources: search engine traffic and traffic that is referred from social networking sites such as Facebook...