Feb 19, 2018

Ominously, people we count on for the big answers warn us that advances in artificial intelligence (AI) may be leading to the eventual obliteration of human society. Elon Musk is quoted as stating, “I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react…” And, Stephen...

Dec 20, 2013

Twitter algorithm is still unclear to many, even experienced, users. What’s the life of the tweet? How many people will be able to see it? Why (why not) will some one see it and where? Here’s a very quick visualization to get the facts straight! What will I see on Twitter? So someone tweets something. Will you see it? If you follow that person, you...

Nov 5, 2013

The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really changed, and for the better. To understand how much progress the hashtag has made, it is helpful to look at where it started, how it has evolved, and where it...

Oct 10, 2013

Building a community is a primary reason behind the existence of social media in a business context. Marketing yourself becomes easier if you can engage users and create a sense of togetherness with those who you are reaching out to. Networks realize this, and most of them are providing tools that let you do it. Google+, Facebook and LinkedIn have the best...

Sep 30, 2013

I’ve had a very positive feedback on my recent article on re-packaging Tweets. One of the most frequent questions was “How did you create those cool “Tweet this” links that allow users to tweet quotes from page”. Inline tweets are cool because they: Increase engagement with the post content Generate you more traffic Allows you to...

Sep 9, 2013

Tweets have a very short life: They go out and accumulate a few interactions and clicks (if you are lucky), but after that they go away pretty much unnoticed. So how to make the most of sharing your article with your Twitter followers? You can post the same link several times, as long as you are doing so in a unique way. This can be done even better over the...

Aug 21, 2013

Content marketing is huge, even as we make a shift into a more social media way of running things. The two really go hand in hand, and it is important to focus equally on both to ensure you are getting the most out of your marketing strategy, It is not just about reach, but about generating loyalty in those being attracted to your brand. I think that most...

Aug 6, 2013

I heard an amusing story the other day. Someone had created a hashtag and had been using it to market their website. A smattering of followers began to use it in reference to that site, and then it was used for occasional Twitter chats. … After some time another person began to use it for their needs.Most of the people reading this are probably thinking...