Apr 14, 2016

Digital May Be Hot, But Traditional Still Sells Many companies have been caught on the wave of digital marketing lately, but forgetting about more traditional methods can prove costly. There’s no doubt about it, the rise of the Internet has been a boon for marketers the world over. However, savvy marketing execs know that the growing digital world should be...

Jan 19, 2016

The Internet continues to make our lives easier with more developments coming on stream at a bewildering rate, and 2016 shows no signs of this trend abating. The advent of ‘wearable tech’, such as smart watches like the Apple Watch, the development of devices and objects being connected, as in the IoT (Internet of Things), and the huge rise of data storage...

Dec 11, 2015

Anyone with a website should take advantage of a FREE option to use at your disposal. You can add a responsive contact form directly to your website. A simple contact form can help with improving customer service. All business owners know how important it is to receive customer feedback. You’re able to improve your business, products, and hopefully you’re...

Nov 3, 2015

Research indicates that small businesses spend as much, if not more than, large businesses on their content marketing budgets. Social media vehicles offer you a way to share your expertise in the field. They give you a way to quickly connect with a wider audience of consumers who are interested in the type of products or services you sell. Get the Word Out to...

Jul 22, 2015

This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built...

Jul 16, 2015

[The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the bus stop, you’ll likely be...

Jul 13, 2015

Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both...

Jun 24, 2015

In the modern world, visitors can choose to look at your website using a range of devices, from the traditional PC to the more advanced technologies such as mobiles or tablets. The problem for most website owners is that these different devices are all differently sized, and all have different graphic viewers. This means that, in order to allow your visitors to...