Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

Aug 30, 2013

You may have noticed some new posts at Social Media Sun over the past couple of months. And our Facebook fanpage is active once more. After a short down period, we are happy to have things up and running again and we’re so very thankful for the readers who have stuck around, especially those of you who have been here since the start. We’re also grateful to those of you who are just joining us.

Aug 13, 2013

While everything has its proper place, my children have taught me a lot about business and how to react in business situations. They’ve also taught me a great deal of patience and not to react until I have the full story from all sides. These life lessons have taught me a lot about using and working in social media. Here are five things my kids have taught me about social media.

Jul 30, 2013

Social media for business is not a new concept. However, many brands and businesses are learning with each passing day that there are new, unique ways to reach their target market. Successful social media marketing is about more than just pimping your latest product or service; it’s about building lasting relationships and consumer trust.

Nov 26, 2012

A great way to increase your blog viewership and also boost your search engine ranking is to begin guest blogging on other websites and blogs. When a good writer submits a high quality post to a popular blog, it’s a win-win situation. However, since guest blogging is one of the only ways to guarantee backlinks, the guest blogging community (like many other...

Oct 22, 2012

Facebook- we all know it and love it or hate it, we know that it is an integral part of society today. Even if you don’t use Facebook yourself, you know what it is. You recognize their logo, you see companies advertising their pages on Facebook, you hear your friends talking about it and there’s a good chance your children are on it.   Facebook is the...

Oct 16, 2012

We all love being a winner, right? Who doesn’t want to get something for free or come in first place in a competition? Facebook contests allow you to take advantage of a large user base that has a track record of contest participation.   It seems like everyone these days is using Facebook to give something away, but running a successful contest is not as...

Sep 28, 2012

**To participate in any Twitter chat, use the free app called TwChat. It makes following any Twitter chat much easier! Twitter chats focused on social media marketing offer a great way to network and exchange ideas as well as to collaborate with a wide variety of social media professionals. With hundreds of different industry Twitter Chats focused on social...