Nov 8, 2013

A savvy new marketing strategy known as Online Reputation Management (ORM) is giving small businesses a cutting-edge angle for competing with national chains. This service, now being offered by specialized online marketing companies, employs positive online feedback from grassroots internet users to improve sales. In a world where local business owners are...

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

Nov 19, 2012

Compared to other marketing blogs that have launched in 2012, Social Media Sun has enjoyed quite a bit of success. We’ve had some awesome guests, we’ve attracted a ton of traffic and for some time our posts were averaging nearly 500 social shares.   Every project is going to have a different level of potential. The success of a website depends largely...

Nov 15, 2012

A recurring stereotype regarding wireless provider customer support is that your calls will be directed to a representative in India. For the most part you’d be correct.   Tracfone’s  stable of wireless providers all outsource customer care  to India, and T-Mobile’s recent decision to ship jobs overseas means that millions of Americans will reach a...

Nov 9, 2012

No matter what industry your business operates in, you’re almost guaranteed to have competition. The lower the barrier for entry into a certain industry, the more competetive it’s likely to be. The widespread use of technology has lowered the cost of doing business, and in some cases businesses can be started with little more than the shirt on your...

Oct 29, 2012

In 2012 we’re a culture of specialization. Today’s lean development teams and reactive hierarchies are setup to include one person (in theory the best person) to handle each job. You can probably trace this back to the beginning of industrialization and the assembly line. Through specialization each person could get progressively better at their small part,...

Sep 18, 2012

When we think about ethics in business, the organizations that come to mind are the ones that go out of their way to state their morals; the companies that will dedicate a sizable portion of a mission statement or about us page to their integrity. What people often overlook is the fact that anyone can state that they intend to be ethical. A real ethical...

Aug 31, 2012

Something you cannot get around in marketing is the marketing cycle itself. When people first hear about a product, project or service they immediately form an expectation. Up until the time that they make the purchase, all new information they receive about the product in question will affect their expectations. This becomes especially crucial for products that...