Jun 18, 2012

Now that Facebook scheduling has been out for a little while and most of the bugs have been worked out of it, I’ve been using it more and more often. Manually posting updates to Facebook seems to generate more impressions than using third-party software, so it is likely that Facebook’s own scheduling feature will enjoy the same Edge Rank benefits. So...

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...

Apr 20, 2012

Facebook is easily the most popular social network, and even users who have very little formal computer training know how to access their news feed, send a message, and search for long lost friends. Mark Zuckerberg’s simple application has become known for breaking demographic barriers to the extreme; whether you’re 18 or 80, the heavily praised interface...

Apr 10, 2012

With the transition to the Timeline format, the best Facebook pages aren’t just the ones with the best design anymore. It takes a different type of innovation to thoroughly exploit all of the features the new timeline format offers, but some brands have improved their Facebook presence tremendously.   Here’s a compilation of the best Facebook pages...

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...

Mar 26, 2012

Facebook has made several changes over the last few months to make it harder for businesses to connect with consumers without spending money for advertising. The EdgeRank algorithm filters out all but 16 percent of status updates for the average user and the new timeline format for brand pages has taken away many of the opportunities that small business had to...

Mar 22, 2012

Facebook Timeline is coming to fan pages and after March 30th everyone will be in the same boat. The landing pages that were once a favorite of small business will be replaced with the cover page. If you’ve read a Facebook Timeline tutorial, you’ll know that businesses are resorting to Facebook page apps to engage customers on their own...

Mar 12, 2012

Facebook is making every fan page switch to the timeline format on March 29. Until now the most obvious marketing techniques for a fan page have been to gate the likes page so you promise exclusive content for someone to like your brand, and the infamous iPad contests. They were both accessible, easy to understand and offered a high rate of...