Dec 9, 2013

Your business logo is one of the smallest elements in your brand identity arsenal, yet it carries the most tremendous marketing weight. It’s like an ant hard at work in the ecosystem, tirelessly conveying far more than its share, because the most effective logo is … Small in Size, Big on Impact Ant species range in size from .08 to 1 inch, being among the...

Dec 6, 2012

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

Dec 5, 2012

One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions have been asked and answered before.   A savvy website will...

Nov 2, 2012

The evolution on web design reminds me of the auto industry. When the first websites came online, technology limited the aesthetics to color schemes and white space. New programming languages and improvements in graphic design programs allowed designers to start using sleek curves, flashy tail fins, and match aesthetics to real world inspiration. For a time in...

Oct 31, 2012

Are you a web designer looking to share your work and network with other developers? Web design and graphic design is a growing industry that evolves quickly. Staying up to date on the latest trends and best practices is crucial for all professional designers if they want to be considered relevant.   Joining a dedicated community is one of the best ways to...

Oct 25, 2012

The Panda update was designed to eliminate low quality results from the search engines. The first update affected 12 percent of searches, making it one of the most massive updates of all time. Google’s Penguin update focused more on inbound link profiles and other signals that a site was engaged in exploiting their current algorithms. The Panda update was...

Oct 12, 2012

What do you do when the bread crumb navigation stops rendering in certain browsers because they cache minified JavaScript incorrectly? How about when the holdover audience of your vertically integrated industry publication doesn’t fit the psychological segmentation profile your content marketing strategist projected in their original qualitative research...

Oct 9, 2012

In the late 1990s I began learning HTML code by reverse engineering the designs of other websites. I searched heavily for information and programs that were affordable to do graphic design with, and I struggled daily with uploading and configuring CGI scripts through an FTP client. Once everything came together, I had a feeling of accomplishment that hasn’t...