Mar 17, 2014

If you are just starting a blog or not getting any visitor interaction, have you taken the time to make sure that your blog has all the right parts under the hood? Many sites available for setting up blogs, for example WordPress or Tumblr, have templates or plug-ins available that assist with making sure you have what you need. But, there are some sites out...

Mar 10, 2014

Maintaining a Website is Like an Office Think of your website as being the same as an office space. You might sign a 3 to 5 year lease, furnish the office, and add signage. When the lease is up, you have the opportunity to renew, or relocate. Website content is similar to having an office. After several years you may need to move, renovate, or only invest in...

Mar 4, 2014

Twitter gets a bad rap. Considering the congestion of negative comments and meltdowns that garner so much news attention — it’s not completely unfair — but don’t write it off as a celebrity gossip column just yet. Twitter can be extremely efficacious when it comes to the fast-consumption of news updates, topic circulation, and media trends. Here are the...

Feb 28, 2014

Every business owner and online marketer knows for a fact how important social media marketing is. With millions of people constantly checking their social media accounts, it is crucial that you are able to tap into that. However, just establishing your presence in the social media sphere won’t cut it. You have to instigate engagement in your social media...

Feb 24, 2014

They used to say that TV rots the brain and that comic books lower attention spans and social media could often be seen as some sort of a modern day equivalent. In the last few years we’ve seen all sorts of trends, both good and bad, hit our Facebook, Twitter and Tumblr pages. Psychologists and media detractors critique, examine and analyse our behaviors often...

Feb 13, 2014

Sitting on a lovely beach gives you some great time to reflect upon your navel and contemplate some of the finer aspects of your business (G&T in hand of course). I love travel photography. And it seems glamorous (until you realise that you are dripping onto your eyepiece and fogging up your lenses) but what I really love is emotionally connected to the...

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...

Feb 3, 2014

The rise of social media has transformed market research from an expensive and time-consuming process into an instant and affordable one. Using data pulled from social networks, even inexperienced researchers can find out what the world really thinks. Here’s what to use, and how to use it: Twitter Twitter’s Advanced Search feature allows you to search all...

Jan 27, 2014

If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it. For those who’ve never heard of Facebook ads, it’s a service to advertise your business directly on the social media site. What you pay is going to depend strictly on how many clicks you receive based on your budget. But while...