Feb 13, 2014

Sitting on a lovely beach gives you some great time to reflect upon your navel and contemplate some of the finer aspects of your business (G&T in hand of course). I love travel photography. And it seems glamorous (until you realise that you are dripping onto your eyepiece and fogging up your lenses) but what I really love is emotionally connected to the...

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...

Feb 3, 2014

The rise of social media has transformed market research from an expensive and time-consuming process into an instant and affordable one. Using data pulled from social networks, even inexperienced researchers can find out what the world really thinks. Here’s what to use, and how to use it: Twitter Twitter’s Advanced Search feature allows you to search all...

Jan 27, 2014

If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it. For those who’ve never heard of Facebook ads, it’s a service to advertise your business directly on the social media site. What you pay is going to depend strictly on how many clicks you receive based on your budget. But while...

Jan 22, 2014

Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. This can make the task seem daunting. However, there is nothing to fear! There are tons of great ways to embrace video marketing. From...

Jan 18, 2014

So, your company has seen a few great GoDaddy commercials and your thinking, “We should do something like that.” Before you do, make sure to take a few things into consideration. Let’s start with the beginner’s video editor (guide in-reverse) on what not to do. It’s easy to get caught up with the hype of (viral-) video marketing, whether it’s on...

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Jan 8, 2014

Inevitably, if you send many emails, some of your email marketing will end up in the junk pile. Mail Chimp has great advice, so you don’t make Email marketing mistakes that make you look spammy. Using spammy phrases Click Here, Once in a lifetime opportunity, FREE, Buy Now, Money back guarantee, Why Pay More, Urgent Matter — Spam Assassin assigns...

Jan 6, 2014

Groupon has moved from daily deals into getaways, goods and experiences. And despite several controversial episodes, the site has remained remarkably popular. What’s behind the Groupon effect? And what can marketers learn from its phenomenal growth? The Origins of Groupon Groupon is founded on the principles of cooperative purchases. In order to get the...