Jul 9, 2012

It must be a slow news day when you see rhetorical questions and arguments concerning semantics as fodder for blog posts. Is Twitter a social network or a broadcasting platform? Is Instagram a social network? Is Social Media a vocation? What makes media social? Sometimes people will even go as far to try and define social media. You know a blog post is going to...

Jul 6, 2012

No other industry is as dependent on Social Media as the leisure and hospitality industry. According to Career Builder, 57 percent of companies that fit into that category say they use social media to promote their business, while the next closest competitor is the IT industry with a depressing 48 percent. The hospitality industry’s lead doesn’t surprise me;...

Jul 3, 2012

Drawing more internet traffic to your website can be the boost you need for higher visibility. The hottest thing these days in internet marketing is creating viral content. Like a virus in your body, viral content can spread like a wild forest fire, with people sharing links to the content. This exponential backlink building can be created with a bit of time,...

Jul 2, 2012

Last week the Internet, and American culture in particular, was forced to take a long hard look at our society after four middle school aged children nefariously bullied an elderly bus monitor on the last day of school. In the video the four boys call Karen Klein fat, make several off hand comments about her sweating and call her poor, at one point going on a...

Jun 29, 2012

The launch of Instagram for Android on April 3rd this year has been a significant success, generating over 1 million downloads since its release. Instagram is distinguished by its photo filters, retro shots and large social network community, and has produced over 150 million uploads since 2010. The Android launch was soon followed by Facebook’s $1 billion...

Jun 28, 2012

Using social media at the office isn’t always a good thing. Many people associate it with slacking off, avoiding work, and generally finding excuses to get oneself in trouble. But if you know about Google+, then you know that not all social media is made equal; in fact, some of it can be leveraged as a way to enhance your job, not detract from your...

Jun 27, 2012

When it comes to the business of social media, we don’t have near as much fun as we should. For an industry that runs on time honored traditions such as “Caturday” and sharing planking pictures, the business side can be really monotonous. Aside from the constant stream of affirmations and inspirational quotes flowing through your Twitter stream, you’re...

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...