Jun 21, 2012

One of the most transitive aspects of the social web, or web 2.0 for lack of a better term, is the proliferation of third party integration. At one time it would be considered treason to heavily integrate another website’s functionality into your own. As the Internet becomes more social, the focus is moving away from competing with the existing hosts of...

Jun 20, 2012

Which is the Best WordPress Plugin? I get asked that very often, and there isn’t an answer that satisfies every occasion. There are dozens of worthwhile plugins I may use on any given day, but it depends on design constraints and the overall need more than anything.    Over 54 percent of websites using a content management system select WordPress....

Jun 18, 2012

Now that Facebook scheduling has been out for a little while and most of the bugs have been worked out of it, I’ve been using it more and more often. Manually posting updates to Facebook seems to generate more impressions than using third-party software, so it is likely that Facebook’s own scheduling feature will enjoy the same Edge Rank benefits. So...

Jun 13, 2012

Let’s be honest, most of the Social Media fraud prevention advice being touted by mainstream media is just not being followed.   It seems to me that we have a social media generation, who would see any life event that was not shared on Facebook or Twitter as significantly devalued. The standard, “Don’t over-share” advice, just does not seem...

Jun 12, 2012

Working for a start up seems like the new “get rich quick” scheme for 2012. With Instagram being bought by Facebook for $1 billion, many entrepreneurs are hoping and praying for the day they can dominate their industry.   The reality is that only one out of every ten start ups make it past a 2nd round of funding. If you decide to take a job...

Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...

Jun 8, 2012

Instagram is possibly the most popular social network not available for computer. It started as an iPhone app that allows users to share photos via the Instagram platform as well as through their social media (Facebook and Twitter). Users can use cool, fun and funky filters to add a level of ambiance to their snapshots. Instagram was developed that way to mimic...

Jun 7, 2012

Many common SEO mistakes are perpetuated by the same professionals that are supposed to know better. SEO isn’t as complicated as many people would lead you to believe. These three SEO mistakes are the most prevalent among average bloggers and beginning developers:   Not Finding the Correct Keywords When you are using the Google AdWords Keyword Tool,...

Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems and to offer the solution, social media becomes a customer...