Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...

May 24, 2012

I realize setting goals is an important part of being successful. I have daily goals set for what I want to accomplish, monthly goals set for which metrics I want to increase, and yearly goals for what I want to do with my business. I ended up missing an important goal though, and when it comes to networking it’s the one type of goal setting you need...

May 4, 2012

You are on LinkedIn, you filled out your profile and connected to your coworkers, but now your account is dormant. There are some conflicting views concerning whether you should connect with people you do not know, or only connect with users you know personally. The power of LinkedIn is in connecting with users that may be able to help you in the future, so most...

Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Apr 23, 2012

Since LinkedIn displays so much personal information, many new users have privacy concerns. The continual hype about the threat of identity theft only makes it worse. The truth is, a great deal of what goes onto a LinkedIn profile is a matter of public record. Where you live, telephone numbers, jobs, education, are all easily discovered with simple Google...

Apr 18, 2012

  Special Gift for Readers! As a special gift to readers at Social Media Sun, we’re offering the full E-Book “How to Attract Guest Bloggers” by Adam Justice in .PDF format for free download. Not only are we giving every reader a free copy of the E-book, but we’re also granting you special rights, to give the E-Book to the readers of...

Apr 5, 2012

The most effective way to improve your employment outlook through social media is to network on LinkedIn.   I don’t think it’s a secret that social media can be an incredible resource for job seekers. Every day new statistics come out about the effect social media has on the job seeker market.  And yet Jullien Gordon, in his article 50 Job...

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...