Rise and Shine

Pinterest Can Help Fill the Relationship Gap in Your Networking

Pinterest Can Help Fill the Relationship Gap in Your Networking

Jul 13, 2012

The past several years have seen an incredible growth in social networking. Ten years ago people would have never been able to imagine the impact that sites such as Facebook, Linkedin, Pinterest, and Twitter would have on the lives of so many people all over the globe. Social networking has allowed the world to become more connected than it has ever...

How Corporations Use Your Social Media Data Against You

How Corporations Use Your Social Media Data Against You

Jul 11, 2012

Banks, government institutions, insurers and ecommerce businesses are using your social media output to control your access to money, goods and services, sounds scary right!   OK let me give you an obvious positive instance of how social media monitoring can be good for society. Incidents like these give lobbyists and corporations ammunition to fight...

The Definition of Social Media is Not Important

The Definition of Social Media is Not Important

Jul 9, 2012

It must be a slow news day when you see rhetorical questions and arguments concerning semantics as fodder for blog posts. Is Twitter a social network or a broadcasting platform? Is Instagram a social network? Is Social Media a vocation? What makes media social? Sometimes people will even go as far to try and define social media. You know a blog post is going to...

3 Social Media Parody Applications to Lighten the Mood

3 Social Media Parody Applications to Lighten the Mood

Jun 27, 2012

When it comes to the business of social media, we don’t have near as much fun as we should. For an industry that runs on time honored traditions such as “Caturday” and sharing planking pictures, the business side can be really monotonous. Aside from the constant stream of affirmations and inspirational quotes flowing through your Twitter stream, you’re...

Planning for Social Media Success

Planning for Social Media Success

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

Social Media Fraud Prevention

Social Media Fraud Prevention

Jun 13, 2012

Let’s be honest, most of the Social Media fraud prevention advice being touted by mainstream media is just not being followed.   It seems to me that we have a social media generation, who would see any life event that was not shared on Facebook or Twitter as significantly devalued. The standard, “Don’t over-share” advice, just does not seem...

Facebook IPO: Dollars and Sense

Facebook IPO: Dollars and Sense

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...

How Dodge is Affirming the Power of Social Media

How Dodge is Affirming the Power of Social Media

May 10, 2012

As a few of you already know, (but most of you probably don’t), I was a featured contributor in technology and autos for Yahoo! prior to turning my attention back to web development and social media full time. Even though I’m not as active as an auto journalist, I still write from time to time, and there are still a couple hundred followers on my Twitter...