May 2, 2012

  According to BostInno, MIT is the most buzzed about university online. Mashable lists it as one of the top 10 social media-savvy universities in the world. Here are eight social media tactics that make social media at MIT so great.   Twitter: hashtags for events Dedicate a specific hashtag for an event. Attendees can share what they find memorable,...

Apr 30, 2012

 One of the great things about running a website, blog, or social media campaign is that there is an abundance of data and statistics to measure your performance. Hundreds of metrics are measured daily by social networks, your own host, and third parties whether you ask them to or not.   Users will compare publicly listed statistics such as re-tweets,...

Apr 27, 2012

Social media rumors have been around as long as the Internet and hoaxes have spread from email to chat rooms and networking sites. With this quirk of social networking space, we can learn a lot from the mistakes of others. It’s only takes a second to click that share button but how do you know what you are reading and sharing is true? If you’re sharing a...

Apr 12, 2012

Is your marketing suffering from a loss of inspiration? Do you feel you’ve stalled in your attempt at social media marketing? Do you feel it’s a waste of time, and it’s not getting you anywhere? Are you inwardly growling at the person who suggested it to you or pushed you into trying it? Do you feel frustrated that it’s not working for...

Apr 11, 2012

Radio and social media are often referred to (with no hard feelings here!) as old media and new media. While the words “old” and “new” create an image of opposites, radio and social media share common ground.   As a medium, radio has always had immediacy on its side. Until the emergence of social media, no other medium was able to react as quickly...

Apr 6, 2012

While starting an online business may seem like a sprint – a blur of ups and downs, run and gun – Your social media marketing campaign should be more like a marathon. Building your social media brand takes time: Become relevant, have conversations, build loyalty; it’s a process that, if done correctly, will yield you positive results. You’ve got...

Mar 28, 2012

There is more to social media today than just chatting with friends. Marketing divisions for large organizations and tech savvy small business owners have been successfully advertising their products and services for some time now. However, there is a new trend in social media – one that works towards the greater good quite literally.   We are now...

Mar 26, 2012

Facebook has made several changes over the last few months to make it harder for businesses to connect with consumers without spending money for advertising. The EdgeRank algorithm filters out all but 16 percent of status updates for the average user and the new timeline format for brand pages has taken away many of the opportunities that small business had to...