Rise and Shine

Optimizing Landing Pages for Search Engines AND People

Optimizing Landing Pages for Search Engines AND People

Jun 27, 2014

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay...

Tools For Marketing Your Content (That Aren’t Twitter or Facebook)

Tools For Marketing Your Content (That Aren’t Twitter or Facebook)

Jun 16, 2014

Facebook and Twitter are both valuable tools for marketing your content, yadda yadda yadda… we have all heard this song and dance before. It isn’t untrue, as they are the two biggest social networks that have become stalwarts in the promotion of both content and brands. But we already know what they are, and we know how to use them. Because they are...

How Many Social Media Business Listings Do You Really Need?

How Many Social Media Business Listings Do You Really Need?

Nov 13, 2013

We all know at this point that a social media presence is crucial for any business. It is perhaps the best way for direct customer engagement and boosting visibility on the web today. Everyone is doing it, and an entire rebranding effort can be pushed using a social media page. Not to mention other benefits like promoting sales and reaching a new target...

How to Print Your Social Media Memories

How to Print Your Social Media Memories

Nov 11, 2013

In the days of Myspace, it would have been inconceivable that a social media profile could be turned into a physical keepsake. But things have changed, and thanks to different programs like Twitter and Facebook, you can make a decent memory book that can be printed out. Why would you want to do this? Well, we share an awful lot of our lives on social media these...

10 Awesome Flat Social Media Button Sets

10 Awesome Flat Social Media Button Sets

Oct 28, 2013

You would be hard pressed to find a time that minimalism wasn’t ‘in’ for website design. But 2013 has watched it really take off, and not just in the matter of simple lines. It has also manifested itself in flat layouts and icons. With social media being a necessity for any website or blog, having flat social media buttons is another popular...

How To Promote Your Ebook On Twitter

How To Promote Your Ebook On Twitter

Oct 13, 2013

Twitter seems to be one of those tools that most people don’t fully utilize. For a long time it was seen as nothing more than an interesting social network, a way to quickly convey a thought. But somewhere along the way people began to realize how important a resource it was for marketing, promotion and customer engagement. The implications for the...

How To Setup Your Own Tweet Chat

How To Setup Your Own Tweet Chat

Aug 29, 2013

Twitter is a popular social networking site for many reasons: The open format of its posts and accounts (with the ability to make it private), the instant nature of information exchange, the way it utilizes hashtags to organize tweets, and the new trend of organizing Twitter chats for large scale communication. All of these have launched it into infamy for both...

5 Upcoming Social Media Events and Their Official Hashtags

5 Upcoming Social Media Events and Their Official Hashtags

Aug 23, 2013

Social media is one of the hottest topics in marketing these days. With the wide reaching applications of sites like Twitter, Facebook, LinkedIn, Reddit, Pinterest, StumbleUpon, Google+ and others, you can’t be surprised by its incredible popularity within the industry. Whole conferences are now dedicated to social media in action. How to follow and...

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