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Why Your Business Needs Social Customer Service And How To Make It Effective

Why Your Business Needs Social Customer Service And How To Make It Effective

Mar 19, 2014

Emerging technology has raised the stakes in the way we conduct business today. The consumer has now taken a primary role in forming company’s product lines and service offerings. The fostering of customer relationships is evolving; communication with consumers must be superb. Consumers have the capability to flood the web and social media platforms with...

Think Your Business Emails Sound Professional – Really? Are You Sure?

Think Your Business Emails Sound Professional – Really? Are You Sure?

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...

What Can Groupon Teach Us About Marketing?

What Can Groupon Teach Us About Marketing?

Jan 6, 2014

Groupon has moved from daily deals into getaways, goods and experiences. And despite several controversial episodes, the site has remained remarkably popular. What’s behind the Groupon effect? And what can marketers learn from its phenomenal growth? The Origins of Groupon Groupon is founded on the principles of cooperative purchases. In order to get the...

Alternate Ways to Be a Brand Ambassador [Free eBook]

Alternate Ways to Be a Brand Ambassador [Free eBook]

Dec 6, 2013

When you meet brands in person, it’s crucial that you sound competent when you open your mouth. This eBook will elaborate on cool ways to test the waters so you can determine if being a brand ambassador is right for you. This book also contains key terminology that you can learn in less than a day. When you attend brand events, you can walk away with a...

Why Online Reputation Management Is Critical For Small Businesses

Why Online Reputation Management Is Critical For Small Businesses

Nov 8, 2013

A savvy new marketing strategy known as Online Reputation Management (ORM) is giving small businesses a cutting-edge angle for competing with national chains. This service, now being offered by specialized online marketing companies, employs positive online feedback from grassroots internet users to improve sales. In a world where local business owners are...

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

10 Local Social Networks that Give Your Business a Profitable Local Footprint

10 Local Social Networks that Give Your Business a Profitable Local Footprint

Aug 28, 2013

Heard the phrase, ‘the world is a small place’? Well, social media has made it even smaller and the six degrees of separation have been reduced to just two or even one, courtesy social networking. Forget about people to people interaction, it’s even impacted the way businesses connect with their customers. Social media marketing has allowed businesses to...

Blogging Isn’t a Rocket, It’s More Like a Roller Coaster

Blogging Isn’t a Rocket, It’s More Like a Roller Coaster

Nov 19, 2012

Compared to other marketing blogs that have launched in 2012, Social Media Sun has enjoyed quite a bit of success. We’ve had some awesome guests, we’ve attracted a ton of traffic and for some time our posts were averaging nearly 500 social shares.   Every project is going to have a different level of potential. The success of a website depends largely...

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