Rise and Shine

Don’t Do This (and Lose Business)

Don’t Do This (and Lose Business)

Oct 1, 2014

If your website isn’t fully accessible and viewable on mobile devices, you are missing out on more than half of your opportunities to interact with potential readers and customers. In May of 2013, a PewInternet Research study found that 34% of cell internet users access websites mostly via their cell phones. By January of 2014, CNN declared that 55% of all...

Framing Reality: An Entrepreneur’s Greatest Asset

Framing Reality: An Entrepreneur’s Greatest Asset

Sep 28, 2014

I have a startup superpower – a superhuman ability to find the reasons any startup idea will fail. It’s an ability I’ve honed through trial and error. Through dozens of failed projects. (My secondary superpower is the ability to come up with the absolute worst startup ideas on the planet.) Building a multi-sided marketplace? FAIL. Balancing...

10 Local Social Networks that Give Your Business a Profitable Local Footprint

10 Local Social Networks that Give Your Business a Profitable Local Footprint

Aug 28, 2014

Heard the phrase, ‘the world is a small place’? Well, social media has made it even smaller and the six degrees of separation have been reduced to just two or even one, courtesy social networking. Forget about people to people interaction, it’s even impacted the way businesses connect with their customers. Social media marketing has allowed businesses to...

4 Things To Test For A 50%+ Lift (Conversion Rate Optimisation)

4 Things To Test For A 50%+ Lift (Conversion Rate Optimisation)

Jul 9, 2014

When you’re shopping on a well-known retailer like MooseJaw.com (one of my favorites!), you probably don’t stop to consider the sheer number of variables that the retailer can be optimizing for. For example: With a simple site like this: Which promotional offer do you decide to place at the center? How do you determine the trade offers between promotional...

Why Your Business Needs Social Customer Service And How To Make It Effective

Why Your Business Needs Social Customer Service And How To Make It Effective

Mar 19, 2014

Emerging technology has raised the stakes in the way we conduct business today. The consumer has now taken a primary role in forming company’s product lines and service offerings. The fostering of customer relationships is evolving; communication with consumers must be superb. Consumers have the capability to flood the web and social media platforms with...

Think Your Business Emails Sound Professional – Really? Are You Sure?

Think Your Business Emails Sound Professional – Really? Are You Sure?

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...

What Can Groupon Teach Us About Marketing?

What Can Groupon Teach Us About Marketing?

Jan 6, 2014

Groupon has moved from daily deals into getaways, goods and experiences. And despite several controversial episodes, the site has remained remarkably popular. What’s behind the Groupon effect? And what can marketers learn from its phenomenal growth? The Origins of Groupon Groupon is founded on the principles of cooperative purchases. In order to get the...

Alternate Ways to Be a Brand Ambassador [Free eBook]

Alternate Ways to Be a Brand Ambassador [Free eBook]

Dec 6, 2013

When you meet brands in person, it’s crucial that you sound competent when you open your mouth. This eBook will elaborate on cool ways to test the waters so you can determine if being a brand ambassador is right for you. This book also contains key terminology that you can learn in less than a day. When you attend brand events, you can walk away with a...

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