Jan 26, 2021

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees on. It’s impossible to...

Oct 2, 2017

Every mobile device has some sort of built-in calendar application and some have built-in task lists as well. Some of those are good and some are just okay. When it comes to really keeping track of tasks, events, and appointments that are crucial to your business or marketing plan, you need an app or combination of apps that you can rely on. You may need an...

Oct 16, 2012

We all love being a winner, right? Who doesn’t want to get something for free or come in first place in a competition? Facebook contests allow you to take advantage of a large user base that has a track record of contest participation.   It seems like everyone these days is using Facebook to give something away, but running a successful contest is not as...

Aug 27, 2012

Living in Kentucky, I grew up watching college basketball. The citizens here take it very seriously, and the loyalty to the University of Kentucky Wildcats extends far outside the city of Lexington, all the way to the fringe edges of the state. When you live in Kentucky you either bleed blue, or you live in Louisville.   Knowing how seriously that the...

Aug 6, 2012

After many concerns were raised regarding the security of Google Play, Google’s version of an app store for Android users, Google took some steps to beef up security. Google went ahead and employed Bouncer which is a security solution that works straight from the cloud. In the end, the deployment didn’t seem to make much headway in addressing the primary...

Aug 1, 2012

Pinterest is one of the hottest new social sites of 2012, and developers haven’t wasted any time developing creative apps to enhance the experience. We hear about it everywhere and chances are you have spent some time pinning images and browsing popular boards already.   As for me, I’m a bit of a Pinterest addict with more than 100 boards myself....

Jun 29, 2012

The launch of Instagram for Android on April 3rd this year has been a significant success, generating over 1 million downloads since its release. Instagram is distinguished by its photo filters, retro shots and large social network community, and has produced over 150 million uploads since 2010. The Android launch was soon followed by Facebook’s $1 billion...

Jun 27, 2012

When it comes to the business of social media, we don’t have near as much fun as we should. For an industry that runs on time honored traditions such as “Caturday” and sharing planking pictures, the business side can be really monotonous. Aside from the constant stream of affirmations and inspirational quotes flowing through your Twitter stream, you’re...