Rise and Shine

6 Great Image Tools to Spruce Up Your Website

6 Great Image Tools to Spruce Up Your Website

May 5, 2014

As you already know, the use of images on your website, blog, and social media networks is a basic necessity. Images can show off your brand and provide consistency for it. They are eye-catchers on social media sites such as Facebook and Twitter, and Pinterest is based solely on images. They help draw people in to read your articles and blog posts. Yes, images...

Create a Brand Name: Protect Your Investment

Create a Brand Name: Protect Your Investment

Dec 13, 2012

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Top 7 Tips for Humanizing Your Brand

Top 7 Tips for Humanizing Your Brand

Dec 3, 2012

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.   So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases,  just...

Find a Better Fit: Targeting Networks With Your Customer in Mind

Find a Better Fit: Targeting Networks With Your Customer in Mind

Oct 24, 2012

Is Your Time on Social Media Being Wasted? Yes, you read that correctly. Social networking can be a huge waste of time. Even if you’re doing it correctly, there may be more efficient means to reach better leads, and quicker ways to build authority.   Often, when pitching to a client, it is tempting to list the enormous range of social network...

Facebook Timeline

Facebook Timeline

Oct 22, 2012

Facebook- we all know it and love it or hate it, we know that it is an integral part of society today. Even if you don’t use Facebook yourself, you know what it is. You recognize their logo, you see companies advertising their pages on Facebook, you hear your friends talking about it and there’s a good chance your children are on it.   Facebook is the...

DIY Online Reputation Management for Small Businesses

DIY Online Reputation Management for Small Businesses

Oct 10, 2012

Every business needs to be concerned about their online reputation. Even more so if you run a small business that doesn’t have the brand marketing and customer confidence that large brands have.  In a recent study it has been concluded that 90 percent of customers that come across your business online will research our company before deciding to do business...

How to Make Your Brand’s Logo Stand Out

How to Make Your Brand’s Logo Stand Out

Aug 3, 2012

A company logo should be designed with care and precision. Making it flexible, using sketch pads, avoiding trends, considering shapes and getting the right feedback are some of the things to consider.   How to Make Your Company Brand Logo Stand Out? When your organization is facing threats from competitive forces,  creating an impressive brand symbol can...

Branding: A Sum of All Parts

Branding: A Sum of All Parts

Jul 16, 2012

Is a brand more than a logo? According to people selling social media management it is – it’s how your customers think of you, and they can address that through online customer relations. However, if you ask the graphic designer, he’ll let you know just how important the logo, the color scheme, and the design is to branding your company. Of course the...

Facebook

YouTube