Jul 17, 2012

There have been lots of changes happening for Companies on LinkedIn by way of their Company Pages.  If you haven’t heard the news, here’s what you need to know.   First, there are over two million companies who have claimed their pages on LinkedIn. What are you waiting for? And, if you have a page but it’s been a while since you put it up: take a new...

May 4, 2012

You are on LinkedIn, you filled out your profile and connected to your coworkers, but now your account is dormant. There are some conflicting views concerning whether you should connect with people you do not know, or only connect with users you know personally. The power of LinkedIn is in connecting with users that may be able to help you in the future, so most...

Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Apr 24, 2012

As a business owner, it’s your job to grow your business without spending a fortune. That’s why, if you’re running a PPC ad campaign, you would ideally like to increase your clicks while you decrease your ad spend. You probably already know that a successful ad campaign consists of two things: The amount of clicks your ad gets And, the cost you get back...

Apr 23, 2012

Since LinkedIn displays so much personal information, many new users have privacy concerns. The continual hype about the threat of identity theft only makes it worse. The truth is, a great deal of what goes onto a LinkedIn profile is a matter of public record. Where you live, telephone numbers, jobs, education, are all easily discovered with simple Google...

Apr 5, 2012

The most effective way to improve your employment outlook through social media is to network on LinkedIn.   I don’t think it’s a secret that social media can be an incredible resource for job seekers. Every day new statistics come out about the effect social media has on the job seeker market.  And yet Jullien Gordon, in his article 50 Job...

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...

Mar 19, 2012

Social media is becoming increasingly important for job networking. The last couple of years have been hard on the economy, and if you’ve been forced to hunt for a job during that time you know this all too well. On the bright side 63 percent of recruiters say that their organizations are exhibiting signs of recovery from economic difficulties, but job...