Rise and Shine

How to Attract Guest Bloggers [Updated]

How to Attract Guest Bloggers [Updated]

Mar 9, 2017

Social Media Sun has been very fortunate in our campaign to attract qualified guest bloggers. I had always planned to fill some of our need for content with regular guests. There are many benefits to letting other bloggers contribute to your blog, and there can be many benefits for the contributor as well. It’s a way to bring in fresh ideas, it is slightly...

Guidelines for Your Writers and Bloggers Please

Guidelines for Your Writers and Bloggers Please

Feb 9, 2015

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Top 7 Tips for Humanizing Your Brand

Top 7 Tips for Humanizing Your Brand

Dec 3, 2012

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.   So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases,  just...

Why People Are Not Engaging With Your Brand

Why People Are Not Engaging With Your Brand

Oct 15, 2012

The success of your blog rests on a lot of different variables. Your writing, your marketing, the site layout and design, features, and the branding all contribute to your overall product. There are hundreds of quality writers out there, and if you have enough money you can buy a great design or the marketing to go along with it. Often the popularity of a blog...

DIY Online Reputation Management for Small Businesses

DIY Online Reputation Management for Small Businesses

Oct 10, 2012

Every business needs to be concerned about their online reputation. Even more so if you run a small business that doesn’t have the brand marketing and customer confidence that large brands have.  In a recent study it has been concluded that 90 percent of customers that come across your business online will research our company before deciding to do business...

Getting Started With HootSuite

Getting Started With HootSuite

Oct 1, 2012

When I first started using Twitter, I began using the official Twitter platform along with their apps for my two mobile devices.  In a short time I had tried out many different apps for my iPad and Android phone but still wanted to keep things simple.   HootSuite seemed like a big tool with more features than what I needed.  As I became more active on...

Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy

Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy

Sep 10, 2012

About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their social media management because a younger person is more in tune with social media.   Since the NextGenJournal, where the article was published, has a Facebook...

How to Spot a Fake Guest Blogger

How to Spot a Fake Guest Blogger

Aug 8, 2012

With Google’s latest algorithm updates, guest blogging has never been more popular as an SEO tactic. Traditionally the majority of guest bloggers were readers who had some experience in a given niche and were looking for an opportunity to expand their reach. Now there are thousands of SEOs outsourcing blog posts to countries were writing is cheap (but grammar...

Facebook

YouTube