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Top 15 Social Media Books for Online Marketing

Top 15 Social Media Books for Online Marketing

Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a computer and be tethered to your profiles through a mobile...

The Biggest Problem With Inbound Marketing Blogs Today

The Biggest Problem With Inbound Marketing Blogs Today

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize your posts for search, and numerous...

Holiday Spending and Digital Marketing 2012 [Infographic]

Holiday Spending and Digital Marketing 2012 [Infographic]

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online purchases and using technology in...

Predicting our Next President with Social Media

Predicting our Next President with Social Media

Nov 5, 2012

The idea that we can use social media chatter to predict the future is not a new one. The sheer size of networks like Facebook and Twitter mean that if nothing else, social media can provide researchers with limited funding a large sampling of data that can be sorted and organized quickly with algorithms. Everything from trends in the stock market to future...

Facebook Timeline

Facebook Timeline

Oct 22, 2012

Facebook- we all know it and love it or hate it, we know that it is an integral part of society today. Even if you don’t use Facebook yourself, you know what it is. You recognize their logo, you see companies advertising their pages on Facebook, you hear your friends talking about it and there’s a good chance your children are on it.   Facebook is the...

Facebook EdgeRank Explained: How it Works, and How to Beat It

Facebook EdgeRank Explained: How it Works, and How to Beat It

Oct 17, 2012

When it comes to marketing through social media channels, you can’t argue with the fact that Facebook has over a billion users now. There are half a billion people that you have the potential of reaching through Facebook that you couldn’t possibly reach through another network. When you consider that the average user logs in more often and spends more time...

Where Does Humor Fit In Your Social Media Campaign?

Where Does Humor Fit In Your Social Media Campaign?

Sep 25, 2012

We all know that social media rewards authenticity and relationships over obnoxious sales pitches. While there are many strategies out there, there are few more effective at humanizing a company than humor. All you need to do is look at viral videos and content associated with businesses to see that this is true, as the majority fall either into the...

Top YouTube Tutorials For Social Media Tools

Top YouTube Tutorials For Social Media Tools

Sep 24, 2012

With so many social media networks available, from Facebook, to Twitter, to LinkedIn, it can be a real challenge just to keep up! Managing social media is even harder in corporate situations where many people may be attempting to maintain a consistent brand image across multiple platforms at the same time. It can also be difficult for individuals to stay on top...

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