Jul 16, 2012

Is a brand more than a logo? According to people selling social media management it is – it’s how your customers think of you, and they can address that through online customer relations. However, if you ask the graphic designer, he’ll let you know just how important the logo, the color scheme, and the design is to branding your company. Of course the...

Jul 12, 2012

I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University.  To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level.  In essence, it...

Jul 6, 2012

No other industry is as dependent on Social Media as the leisure and hospitality industry. According to Career Builder, 57 percent of companies that fit into that category say they use social media to promote their business, while the next closest competitor is the IT industry with a depressing 48 percent. The hospitality industry’s lead doesn’t surprise me;...

Jul 3, 2012

Drawing more internet traffic to your website can be the boost you need for higher visibility. The hottest thing these days in internet marketing is creating viral content. Like a virus in your body, viral content can spread like a wild forest fire, with people sharing links to the content. This exponential backlink building can be created with a bit of time,...

Jun 28, 2012

Using social media at the office isn’t always a good thing. Many people associate it with slacking off, avoiding work, and generally finding excuses to get oneself in trouble. But if you know about Google+, then you know that not all social media is made equal; in fact, some of it can be leveraged as a way to enhance your job, not detract from your...

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...

Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...