Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems and to offer the solution, social media becomes a customer...

May 7, 2012

For the last couple months, I’ve been the primary developer for a new social network with a unique spin on dating. While I have gained quite a bit of knowledge and experience from this project, I feel like I have also seen the direct results of making the wrong moves when it comes to dealing with users, and specifically site features. Even though there was...

May 2, 2012

  According to BostInno, MIT is the most buzzed about university online. Mashable lists it as one of the top 10 social media-savvy universities in the world. Here are eight social media tactics that make social media at MIT so great.   Twitter: hashtags for events Dedicate a specific hashtag for an event. Attendees can share what they find memorable,...

Apr 26, 2012

LinkedIn’s recent IPO has infused new life into the network. There has been a heavy influx of new users setting up their profiles, or taking a fresh look at the LinkedIn profile they set up long ago. Perhaps their situation has changed and they are inspired to log in, dust off their old profile and see if they can make this LinkedIn thing work for...

Apr 19, 2012

I have been marketing my articles on Twitter since July 03, 2008. In that time, I’ve gathered approximately 32,000 followers and I’ve Tweeted about business, sports, having babies, writing tips, social media, marketing, Twitter itself and loads of other things that are of special interest to both me and my followers.   I’ve also been managing Twitter...

Apr 11, 2012

Radio and social media are often referred to (with no hard feelings here!) as old media and new media. While the words “old” and “new” create an image of opposites, radio and social media share common ground.   As a medium, radio has always had immediacy on its side. Until the emergence of social media, no other medium was able to react as quickly...

Apr 6, 2012

While starting an online business may seem like a sprint – a blur of ups and downs, run and gun – Your social media marketing campaign should be more like a marathon. Building your social media brand takes time: Become relevant, have conversations, build loyalty; it’s a process that, if done correctly, will yield you positive results. You’ve got...

Apr 3, 2012

What sets blogs apart from traditional print or broadcast media is their real-time interactivity. Blogs are, in a sense, the topic statement in what once would have been a forum post.   The conversation has moved out of traditional forums and into a new realm that uniquely reflects the blogger’s personality and interests–an open salon where...