Mar 9, 2017

Social Media Sun has been very fortunate in our campaign to attract qualified guest bloggers. I had always planned to fill some of our need for content with regular guests. There are many benefits to letting other bloggers contribute to your blog, and there can be many benefits for the contributor as well. It’s a way to bring in fresh ideas, it is slightly...

Oct 18, 2012

Facebook Bookclub week is coming to a close on Social Media Sun, and we hope that you’ve learned as much as we did about the world’s biggest social network. If you didn’t, there are still two days left, and it just so happens that we have saved the best for last.   The Inaugural #SMSchat with Mari Smith Today at 6:30pm EST we’re...

Oct 17, 2012

When it comes to marketing through social media channels, you can’t argue with the fact that Facebook has over a billion users now. There are half a billion people that you have the potential of reaching through Facebook that you couldn’t possibly reach through another network. When you consider that the average user logs in more often and spends more time...

Sep 24, 2012

With so many social media networks available, from Facebook, to Twitter, to LinkedIn, it can be a real challenge just to keep up! Managing social media is even harder in corporate situations where many people may be attempting to maintain a consistent brand image across multiple platforms at the same time. It can also be difficult for individuals to stay on top...

Aug 2, 2012

Do you remember the first time you heard the term ROI? How about Klout? Did you use to think viral meant contagious (in a bad way)? Didn’t branding used to involve a red-hot iron and cattle? Social media marketing can sound like a foreign language if you’ve just set foot in this industry. It is sometimes intimidating to see a large community...

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

Jul 18, 2012

When making a Facebook page, there are a few things you should know. First, you can create a fanpage or a regular personal account. You need to have a personal account in order to make a Facebook page, but for individuals the new subscribe feature can give your personal account as much reach as a branded page. In the past, fanpages were the only option for...

Apr 20, 2012

Facebook is easily the most popular social network, and even users who have very little formal computer training know how to access their news feed, send a message, and search for long lost friends. Mark Zuckerberg’s simple application has become known for breaking demographic barriers to the extreme; whether you’re 18 or 80, the heavily praised interface...