Rise and Shine

Guidelines for Your Writers and Bloggers Please

Guidelines for Your Writers and Bloggers Please

Feb 9, 2015

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

3 C’s of Content Creation

3 C’s of Content Creation

Oct 14, 2014

Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical! With creating content comes some basics that I see overlooked day in and day out. These are really simple things too! If you are publishing articles and posts online on a...

You Blogged Down a Hill You Can’t Write Back Up

You Blogged Down a Hill You Can’t Write Back Up

Sep 17, 2014

You have done everything by the book. You started your blog, you wrote quality content, and you shared your posts on your social media networks. Then you stayed consistent by posting regularly, you researched other blogs similar to yours and stayed up on the trends, and you read articles about how to drive more traffic to your site. You updated your site with...

Think Your Business Emails Sound Professional – Really? Are You Sure?

Think Your Business Emails Sound Professional – Really? Are You Sure?

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...

5 Ways to Keep Your Content Fresh

5 Ways to Keep Your Content Fresh

Sep 17, 2012

Let’s face it, the Internet is much more crowded today than it was a few years ago, and it looks like that trend is going to continue. The only barrier of entry for setting up a website to publish content on is having fingers to type with, but the Microsoft Kinect and Apple’s increasingly smart input devices promise to take care of that in a few years. If...

5 Tips to Handle Internet Writing Like a Professional

5 Tips to Handle Internet Writing Like a Professional

Aug 20, 2012

When print journalism started to lose market share to the Internet, classically trained journalists weren’t shy about criticizing the quality of the content published there. Content farms outsourced cheap articles that were search optimized, and with Blogspot anyone could become an editor.   As time went by, many print journalists took up blogging and...

Content Rewrites Are Dead

Content Rewrites Are Dead

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Online Voice: Consistency and Personality

Online Voice: Consistency and Personality

Apr 2, 2012

One of the more confusing aspects of quality content production is finding your online voice. Having a specific and consistent online voice is always a guideline given by editors when you guest blog, and you’ll often see voice cited as the strong point of some of the most successful bloggers.   When you try to explain it, you’ll often fall short. It’s...

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