Jul 31, 2025

Something you cannot get around in marketing is the marketing cycle itself. When people first hear about a product, project, or service, they immediately form an expectation. Up until the time that they make the purchase, all new information they receive about the product in question will affect their expectations. This becomes especially crucial for products...

Oct 26, 2024

It is not an easy job for a new writer to promote a book keeping in mind various factors involved in the process. But worry not! In this post we will show you some simple yet effective ways to reach out to your audience without drilling a hole in your pocket. If you are not so good in your studies and getting low grades, then its best to start venturing into...

Aug 1, 2023

Social media is one of those tools that experts all agree should be utilized, but can never agree on exactly how. Advice for campaigns are becoming increasingly numbers based, and that makes it confusing. They claim there is a magic formula of analytics, but you’d have to be part computer to really understand it. I have a secret to let you in on: the...

Mar 20, 2021

Heard the phrase, ‘the world is a small place’? Well, social media has made it even smaller and the six degrees of separation have been reduced to just two or even one, courtesy social networking. Forget about people to people interaction, it’s even impacted the way businesses connect with their customers. Social media marketing has allowed businesses to...

Aug 20, 2020

Team collaboration is essential to get things done in any organization – if you accept that a team is greater than the constituent sum of the individuals, then you must also accept collaboration is the Factor X which increases team value and effectiveness. According to Inform Buki, a failure to set up an effective cross-team collaboration routine is one the...

Feb 19, 2018

Ominously, people we count on for the big answers warn us that advances in artificial intelligence (AI) may be leading to the eventual obliteration of human society. Elon Musk is quoted as stating, “I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react…” And, Stephen...

Apr 20, 2017

A most recent statistic indicated that more than 51% of students in the European Union studied two or more languages in the cause of their upper secondary general education. This not only indicates the importance of studying a foreign language but their popularity as well. The demand for individuals with a flair or the knowledge of a foreign language is...

Feb 13, 2017

While traditional training programs are still present in every business organization, several companies are also offering online learning courses to improve their employees’ skills and provide them with industry updates and further knowledge to help them perform better in their current roles which, consequently, benefits the company. For companies that are...