Dec 12, 2013

We all know that links are a big part of SEO don’t we? Regardless of what you do with your website, chances are you are going to need at least a few links to get those first few visitors, and unless your website is truly exceptional you’re going to need a solid link building strategy if you ever want to see page one of Google. There are plenty of ways to get...

Nov 13, 2013

We all know at this point that a social media presence is crucial for any business. It is perhaps the best way for direct customer engagement and boosting visibility on the web today. Everyone is doing it, and an entire rebranding effort can be pushed using a social media page. Not to mention other benefits like promoting sales and reaching a new target...

Jul 1, 2013

Can a content piece go viral just because we have full faith in it? – no Can a content piece go viral just because we are doing our best promoting it? – no Viral effect is mostly accidental. You can hardly predict it We’ve talked a lot about going viral. Last week I listed some case studies of the real effects of going viral. More often than...

Dec 3, 2012

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.   So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases,  just...

Nov 20, 2012

People discriminate against others every day without even realizing it. Real Estate agents often limit showings to neighborhoods based on a buyer’s ethnicity. Financial institutions often show discrimination when offering loans based on age, sex and race.   These instances are centered around face-to-face meetings. Online entrepreneurs rarely consider...

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize your posts for search, and numerous...

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online purchases and using technology in...

Aug 21, 2012

Have you ever wondered why social media users hold such strong opinions? This year’s Presidential election has warmed the American political landscape, almost to a boiling point. Citizens are letting their beliefs dictate their actions, turning everyone who has an opinion to become a messenger to those who lack a strong opinion.   I work with two of the...