Feb 27, 2015

It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think was any good, and then all but ignoring the one you poured your heart and soul into. It is an exasperating experience that reminds us that it...

Feb 20, 2015

Given the importance of email marketing campaigns for a business, it is something that you should be engaging with to ensure you reach out to your customers in the most effective manner. However, there is no getting away from the fact that you need to be able to make sure that you test your email marketing activities, because if you don’t, you may cause...

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

Oct 23, 2014

Marketing in the virtual world is slowly but surely gaining up on marketing in the real world. Most companies are starting to see the importance of the Internet in modern business. Many have completely put their business on the Internet. With that Internet marketing is becoming one of the most important areas of business for any company. How do you do a...

Jun 27, 2014

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay...

Feb 13, 2014

Sitting on a lovely beach gives you some great time to reflect upon your navel and contemplate some of the finer aspects of your business (G&T in hand of course). I love travel photography. And it seems glamorous (until you realise that you are dripping onto your eyepiece and fogging up your lenses) but what I really love is emotionally connected to the...

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Jan 8, 2014

Inevitably, if you send many emails, some of your email marketing will end up in the junk pile. Mail Chimp has great advice, so you don’t make Email marketing mistakes that make you look spammy. Using spammy phrases Click Here, Once in a lifetime opportunity, FREE, Buy Now, Money back guarantee, Why Pay More, Urgent Matter — Spam Assassin assigns...