Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday. This year consumers will be making …
Holiday Spending and Digital Marketing 2012 [Infographic] Read More »
Have you ever wondered why social media users hold such strong opinions? This year’s Presidential election has warmed the American political landscape, almost to a boiling point. Citizens are letting their beliefs dictate their actions, turning everyone who has an opinion to become a messenger to those who lack a strong opinion. I work …
Confirmation Bias as the Strongest Marketing Tactic Read More »
How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place? If you’re like most people who actively use the Internet as part of their marketing …
Is Your Digital Marketing Tactical or Strategic? Read More »
One of the major talking points in social media at this point is how the circle of brand development is fractured with silos. To be considered fundamentally sound a social marketing strategy needs to address public relations, marketing, research and development, technology, customer support, sales, and a myriad of other disciplines that have traditionally been …
The Silo Effect: Did the Evolution of Business Take a Wrong Turn? Read More »
Is a brand more than a logo? According to people selling social media management it is – it’s how your customers think of you, and they can address that through online customer relations. However, if you ask the graphic designer, he’ll let you know just how important the logo, the color scheme, and the design …
I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional …
Emotional Branding: Understanding Your Vision, Value, & Passion Read More »
No other industry is as dependent on Social Media as the leisure and hospitality industry. According to Career Builder, 57 percent of companies that fit into that category say they use social media to promote their business, while the next closest competitor is the IT industry with a depressing 48 percent. The hospitality industry’s lead …
Hotel Corpus Christi Bayfront Infested with Ninja? Read More »
Drawing more internet traffic to your website can be the boost you need for higher visibility. The hottest thing these days in internet marketing is creating viral content. Like a virus in your body, viral content can spread like a wild forest fire, with people sharing links to the content. This exponential backlink building can …
Boost your Online Presence: Make your Content Viral Read More »
As a few of you already know, (but most of you probably don’t), I was a featured contributor in technology and autos for Yahoo! prior to turning my attention back to web development and social media full time. Even though I’m not as active as an auto journalist, I still write from time to time, …
How Dodge is Affirming the Power of Social Media Read More »
They went as fast as they came. It seems as though QR codes were popular for a week before they went back into hiding. Yet, as a valuable business tool, that is also environmentally friendly, it’s surprising that more companies haven’t become involved. While there are negative variables to consider – customers’ lack of scanner …
