Jul 2, 2012

Last week the Internet, and American culture in particular, was forced to take a long hard look at our society after four middle school aged children nefariously bullied an elderly bus monitor on the last day of school. In the video the four boys call Karen Klein fat, make several off hand comments about her sweating and call her poor, at one point going on a...

Jun 27, 2012

When it comes to the business of social media, we don’t have near as much fun as we should. For an industry that runs on time honored traditions such as “Caturday” and sharing planking pictures, the business side can be really monotonous. Aside from the constant stream of affirmations and inspirational quotes flowing through your Twitter stream, you’re...

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

Jun 22, 2012

Do you love the look that photo filters give Instagram photos, but don’t own a Smartphone that works with Instagram? Or maybe you do but you want to be able to get the same look on photos you didn’t take with your phone, such as professional photos or those you have saved on your computer’s hard drive. The good news is there are many great applications...

Jun 13, 2012

Let’s be honest, most of the Social Media fraud prevention advice being touted by mainstream media is just not being followed.   It seems to me that we have a social media generation, who would see any life event that was not shared on Facebook or Twitter as significantly devalued. The standard, “Don’t over-share” advice, just does not seem...

Jun 5, 2012

  Even though Facebook stock didn’t soar to 100$ per share during its first day of trading on NASDAQ, the platform has surpassed all expectations in terms of sheer size and potential reach. Online social networking and sharing has been officially adopted by the masses as a primary leisure activity, and it looks like social media will be around for a long time...

May 21, 2012

Before the popularity of the Internet, businesses never had to worry too much about reputation management since most of their branding and marketing efforts were controlled by them, and the only impact customers had was word of mouth to their small group of friends and family.   Today, businesses are not in control over their branding the way they used to...

May 2, 2012

  According to BostInno, MIT is the most buzzed about university online. Mashable lists it as one of the top 10 social media-savvy universities in the world. Here are eight social media tactics that make social media at MIT so great.   Twitter: hashtags for events Dedicate a specific hashtag for an event. Attendees can share what they find memorable,...