Apr 27, 2012

Social media rumors have been around as long as the Internet and hoaxes have spread from email to chat rooms and networking sites. With this quirk of social networking space, we can learn a lot from the mistakes of others. It’s only takes a second to click that share button but how do you know what you are reading and sharing is true? If you’re sharing a...

Apr 12, 2012

Is your marketing suffering from a loss of inspiration? Do you feel you’ve stalled in your attempt at social media marketing? Do you feel it’s a waste of time, and it’s not getting you anywhere? Are you inwardly growling at the person who suggested it to you or pushed you into trying it? Do you feel frustrated that it’s not working for...

Apr 11, 2012

Radio and social media are often referred to (with no hard feelings here!) as old media and new media. While the words “old” and “new” create an image of opposites, radio and social media share common ground.   As a medium, radio has always had immediacy on its side. Until the emergence of social media, no other medium was able to react as quickly...

Apr 6, 2012

While starting an online business may seem like a sprint – a blur of ups and downs, run and gun – Your social media marketing campaign should be more like a marathon. Building your social media brand takes time: Become relevant, have conversations, build loyalty; it’s a process that, if done correctly, will yield you positive results. You’ve got...

Mar 29, 2012

Ever wonder why Facebook doesn’t have a dislike button? Judging by the people I follow and statements they have previously made, I don’t believe the average user wants to spend their time online debating politics and ranting; they want an atmosphere that is a shade lighter than the real world. If you’re an unpleasant friend on a social network,...

Mar 28, 2012

There is more to social media today than just chatting with friends. Marketing divisions for large organizations and tech savvy small business owners have been successfully advertising their products and services for some time now. However, there is a new trend in social media – one that works towards the greater good quite literally.   We are now...

Mar 21, 2012

For the last couple of years at least, there have been a few questions rolling around the world of social media. Like the Energizer bunny, these questions seem never to run out of steam. For example, “Is there an ROI for social media marketing?” Boy have we beaten that dead horse. Oddly though, people seem not to get tired of these circular debates. We keep...

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...