Mar 21, 2012

For the last couple of years at least, there have been a few questions rolling around the world of social media. Like the Energizer bunny, these questions seem never to run out of steam. For example, “Is there an ROI for social media marketing?” Boy have we beaten that dead horse. Oddly though, people seem not to get tired of these circular debates. We keep...

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...

Mar 13, 2012

So is social media a fad?  A few years ago there was a “gold rush” to establish a presence on the web.  Every business just had to make their claim on the internet real estate by setting up a website.   Just build it and they will come.  Nothing could have been further from the truth.  Today the “gold rush” is claiming a presence in social...

Mar 5, 2012

As expansive as the use of social media is in 2012, especially for middle income Americans, it would be naïve to think that Facebook and other social media platforms will not play a large role in the Presidential election this year.   Barack Obama has been called the first digital President, and whoever his opponent is in November will not overlook the...

Feb 29, 2012

The other day, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. I explained I had just given the opening keynote at the Retail...

Jan 29, 2012

Getting invited to a new social networking site is a daily occurrence for me now. New networks usually have a promising premise and often have a specific purpose, but they all face an online community that is saturated with startups. Part of the lure of social media for business is being able to connect with every interested party in one spot. Facebook and...