Oct 4, 2022

Why are reviews and testimonials so important these days? Why are they everywhere on the internet? In a word: “Trust”. Naturally, consumers need to be reassured that brands and companies are going to give them value for their money. Integrity plays a significant role in this. A business that stands by its philosophies is one that deserves to be...

Jun 27, 2018

Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical! With creating content comes some basics that I see overlooked day in and day out. These are really simple things too! If you are publishing articles and posts online on a...

Nov 16, 2017

When print journalism started to lose market share to the Internet, classically trained journalists weren’t shy about criticizing the quality of the content published there. Content farms outsourced cheap articles that were search optimized, and with Blogspot anyone could become an editor.   As time went by, many print journalists took up blogging and...

Apr 14, 2014

Building great content is hard work. Not only do you have to worry about getting people to read it, but readers must also remember the content as well as be motivated enough to share it with others. And on top of all that, the content must help you further the reach of your brand. And while this may seem obvious when creating content for your own business, these...

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...

Dec 23, 2013

On November 14, 2013, Circuit Judge Denny Chin ended a long battle over a copyright dispute between Google the search engine and The Authors Guild by siding with Google. The Guild and some of its members sued Google in a class action lawsuit late in 2005 in response to Google scanning their books for its Google Books and online library projects. Judge Chin...

Apr 2, 2012

One of the more confusing aspects of quality content production is finding your online voice. Having a specific and consistent online voice is always a guideline given by editors when you guest blog, and you’ll often see voice cited as the strong point of some of the most successful bloggers.   When you try to explain it, you’ll often fall short. It’s...

Mar 23, 2012

As independent writers, it sometimes feels as if we are lost in the jungle, far beneath the canopy where the light makes ordinary folk like us visible. We carry with us our backpack full of books, as it were—our canon—yet have no readers with whom to share our words. And no matter how extraordinary those words might be, if we (ergo they) cannot be found,...