Dec 5, 2013

If you are lucky to be working on a thriving Facebook business page that has tons of engagement then this is a great opportunity for you to add value to the organization and the community. When you have a lot of people who are commenting on posts, sharing content, asking questions and require an immediate response then you need to make sure that you respond with...

Dec 2, 2013

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey has...

Nov 18, 2013

Pinterest has risen on the social scene so quickly that it can only be described as a meteoric ascent. In the wake of its success, many clones have been popping up all over the web. Some of these are direct ripoffs, such as Pinspire. But most have their own niche that they cater to, presenting something different that just uses the overall pinning format. For...

Nov 13, 2013

We all know at this point that a social media presence is crucial for any business. It is perhaps the best way for direct customer engagement and boosting visibility on the web today. Everyone is doing it, and an entire rebranding effort can be pushed using a social media page. Not to mention other benefits like promoting sales and reaching a new target...

Nov 8, 2013

A savvy new marketing strategy known as Online Reputation Management (ORM) is giving small businesses a cutting-edge angle for competing with national chains. This service, now being offered by specialized online marketing companies, employs positive online feedback from grassroots internet users to improve sales. In a world where local business owners are...

Nov 5, 2013

The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really changed, and for the better. To understand how much progress the hashtag has made, it is helpful to look at where it started, how it has evolved, and where it...

Oct 28, 2013

You would be hard pressed to find a time that minimalism wasn’t ‘in’ for website design. But 2013 has watched it really take off, and not just in the matter of simple lines. It has also manifested itself in flat layouts and icons. With social media being a necessity for any website or blog, having flat social media buttons is another popular...

Oct 10, 2013

Building a community is a primary reason behind the existence of social media in a business context. Marketing yourself becomes easier if you can engage users and create a sense of togetherness with those who you are reaching out to. Networks realize this, and most of them are providing tools that let you do it. Google+, Facebook and LinkedIn have the best...

Sep 30, 2013

I’ve had a very positive feedback on my recent article on re-packaging Tweets. One of the most frequent questions was “How did you create those cool “Tweet this” links that allow users to tweet quotes from page”. Inline tweets are cool because they: Increase engagement with the post content Generate you more traffic Allows you to...