Oct 18, 2012

Upcoming chats include Twitter, YouTube, LinkedIn and Google+!

Oct 17, 2012

When it comes to marketing through social media channels, you can’t argue with the fact that Facebook has over a billion users now. There are half a billion people that you have the potential of reaching through Facebook that you couldn’t possibly reach through another network. When you consider that the average user logs in more often and spends more time...

Oct 16, 2012

We all love being a winner, right? Who doesn’t want to get something for free or come in first place in a competition? Facebook contests allow you to take advantage of a large user base that has a track record of contest participation.   It seems like everyone these days is using Facebook to give something away, but running a successful contest is not as...

Oct 15, 2012

The success of your blog rests on a lot of different variables. Your writing, your marketing, the site layout and design, features, and the branding all contribute to your overall product. There are hundreds of quality writers out there, and if you have enough money you can buy a great design or the marketing to go along with it. Often the popularity of a blog...

Oct 12, 2012

What do you do when the bread crumb navigation stops rendering in certain browsers because they cache minified JavaScript incorrectly? How about when the holdover audience of your vertically integrated industry publication doesn’t fit the psychological segmentation profile your content marketing strategist projected in their original qualitative research...

Oct 11, 2012

One of the consequences of a large network such as Facebook is the ongoing circulation of content by users. When a post seems relevant and urgent average users are almost guaranteed to pass it on to their network, seeing it as a charitable gesture. Posts are just as likely to contain false, inaccurate, or misinterpreted information as they are to contain the...

Oct 9, 2012

In the late 1990s I began learning HTML code by reverse engineering the designs of other websites. I searched heavily for information and programs that were affordable to do graphic design with, and I struggled daily with uploading and configuring CGI scripts through an FTP client. Once everything came together, I had a feeling of accomplishment that hasn’t...

Oct 5, 2012

I’ve been active on the major social media platforms for roughly a year and a half, and I’ve already discovered the wisdom in quality over quantity–particularly on Twitter. If I followed rookie protocol, I could easily increase my number of followers, but I’ve followed intentionally instead of freely. I’m currently sitting happy...

Oct 4, 2012

The WordPress and Blogger platforms were the catalyst for making blogging so accessible. With little to no experience, a user can create a destination that is customized, and ready for posting. If you want to spend the majority of your time on creating your blog content rather than having to deal with the technical issues, then a hosted blog service like...