Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Sep 10, 2012

About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their social media management because a younger person is more in tune with social media.   Since the NextGenJournal, where the article was published, has a Facebook...

Sep 7, 2012

I would like to start by saying that this could possibly be the most important post I’ve ever written, at least to the readers that haven’t given it much thought. The problem is that personality is hard to change, and it’s not efficient for someone to tell you that your personality stinks. Sometimes there is one person who can reach you though. Someone you...

Sep 5, 2012

Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your social media activity, mistakes can happen.   The important thing to keep in mind if you find yourself in an accidental social media blunder is that the...

Sep 4, 2012

If you’re not on Tumblr or at least enjoy browsing it from time to time, then you’re missing out on some great laughs. On March 26, Tumblr hit a huge milestone: 20 billion posts and a good majority of those are hilariously entertaining. Just heed this early warning: once you get started, you might lose yourself for a few hours. It’s hopelessly...

Sep 3, 2012

Last week the powerful answer engine Wolfram Alpha, which is a big part of Siri’s software, added a new feature that allows users to get a detailed view of their Facebook profile. By going to Wolfram Alpha and inputting Facebook Report in the query box, then giving Wolfram Alpha access to your Facebook account and setting up an account on Wolfram Alpha,...

Aug 31, 2012

Something you cannot get around in marketing is the marketing cycle itself. When people first hear about a product, project or service they immediately form an expectation. Up until the time that they make the purchase, all new information they receive about the product in question will affect their expectations. This becomes especially crucial for products that...

Aug 28, 2012

The Social Media Editorial Calendar is your blueprint to a successful content marketing/ social media marketing campaign. Do you ever feel like you are spinning your wheels and going nowhere online? You’ve been told that you need to be on Facebook or that your business needs a Twitter so you set up your accounts, eagerly awaiting the masses… only the masses...

Aug 27, 2012

Living in Kentucky, I grew up watching college basketball. The citizens here take it very seriously, and the loyalty to the University of Kentucky Wildcats extends far outside the city of Lexington, all the way to the fringe edges of the state. When you live in Kentucky you either bleed blue, or you live in Louisville.   Knowing how seriously that the...