Aug 8, 2012

With Google’s latest algorithm updates, guest blogging has never been more popular as an SEO tactic. Traditionally the majority of guest bloggers were readers who had some experience in a given niche and were looking for an opportunity to expand their reach. Now there are thousands of SEOs outsourcing blog posts to countries were writing is cheap (but grammar...

Aug 7, 2012

There are many link analysis tools that help with examining and evaluating backlinks of competitors, some of which are free, some of which are paid. Unless you are a professional SEO, subscribing to a paid tool probably isn’t worth the investment. I’ve yet to find a tool that offers complete analysis of competitor backlinks, so if you cannot easily...

Aug 6, 2012

After many concerns were raised regarding the security of Google Play, Google’s version of an app store for Android users, Google took some steps to beef up security. Google went ahead and employed Bouncer which is a security solution that works straight from the cloud. In the end, the deployment didn’t seem to make much headway in addressing the primary...

Aug 3, 2012

A company logo should be designed with care and precision. Making it flexible, using sketch pads, avoiding trends, considering shapes and getting the right feedback are some of the things to consider.   How to Make Your Company Brand Logo Stand Out? When your organization is facing threats from competitive forces,  creating an impressive brand symbol can...

Aug 2, 2012

Do you remember the first time you heard the term ROI? How about Klout? Did you use to think viral meant contagious (in a bad way)? Didn’t branding used to involve a red-hot iron and cattle? Social media marketing can sound like a foreign language if you’ve just set foot in this industry. It is sometimes intimidating to see a large community...

Aug 1, 2012

Pinterest is one of the hottest new social sites of 2012, and developers haven’t wasted any time developing creative apps to enhance the experience. We hear about it everywhere and chances are you have spent some time pinning images and browsing popular boards already.   As for me, I’m a bit of a Pinterest addict with more than 100 boards myself....

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Jul 27, 2012

How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place?   If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these things, as well as most of your online...

Jul 25, 2012

You cannot log in to Facebook without being exposed to some form of idealogical discourse these days. With the upcoming election on the horizon and worsening economy, political tensions are on the rise. Social media has brought issues like abortion and LGBT rights to the forefront, leading users to cry foul when large public companies take a polarizing stand in...