Oct 18, 2012

Facebook Bookclub week is coming to a close on Social Media Sun, and we hope that you’ve learned as much as we did about the world’s biggest social network. If you didn’t, there are still two days left, and it just so happens that we have saved the best for last.   The Inaugural #SMSchat with Mari Smith Today at 6:30pm EST we’re...

Oct 9, 2012

In the late 1990s I began learning HTML code by reverse engineering the designs of other websites. I searched heavily for information and programs that were affordable to do graphic design with, and I struggled daily with uploading and configuring CGI scripts through an FTP client. Once everything came together, I had a feeling of accomplishment that hasn’t...

Oct 1, 2012

When I first started using Twitter, I began using the official Twitter platform along with their apps for my two mobile devices.  In a short time I had tried out many different apps for my iPad and Android phone but still wanted to keep things simple.   HootSuite seemed like a big tool with more features than what I needed.  As I became more active on...

Sep 28, 2012

**To participate in any Twitter chat, use the free app called TwChat. It makes following any Twitter chat much easier! Twitter chats focused on social media marketing offer a great way to network and exchange ideas as well as to collaborate with a wide variety of social media professionals. With hundreds of different industry Twitter Chats focused on social...

Aug 2, 2012

Do you remember the first time you heard the term ROI? How about Klout? Did you use to think viral meant contagious (in a bad way)? Didn’t branding used to involve a red-hot iron and cattle? Social media marketing can sound like a foreign language if you’ve just set foot in this industry. It is sometimes intimidating to see a large community...

Aug 1, 2012

Pinterest is one of the hottest new social sites of 2012, and developers haven’t wasted any time developing creative apps to enhance the experience. We hear about it everywhere and chances are you have spent some time pinning images and browsing popular boards already.   As for me, I’m a bit of a Pinterest addict with more than 100 boards myself....

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...