Mar 26, 2012

Facebook has made several changes over the last few months to make it harder for businesses to connect with consumers without spending money for advertising. The EdgeRank algorithm filters out all but 16 percent of status updates for the average user and the new timeline format for brand pages has taken away many of the opportunities that small business had to...

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...

Mar 13, 2012

So is social media a fad?  A few years ago there was a “gold rush” to establish a presence on the web.  Every business just had to make their claim on the internet real estate by setting up a website.   Just build it and they will come.  Nothing could have been further from the truth.  Today the “gold rush” is claiming a presence in social...

Mar 8, 2012

One question people ask me more than any other in regards to my freelance writing business is how to promote your online writing through social media. Social media is incredibly popular today. It keeps us connected in ways that didn’t exist before. It’s an excellent platform for writers, journalists and poets to promote their work, connect with readers...

Feb 29, 2012

Do you have tangible goals for the time you spend using social media for business? I would say the most prevalent mistake that people make is getting ahead of themselves and spending too much time pleading with their followers for action. Social Media works, and it works organically. Content is king, but good content that easily consumed and relevent to...