Rise and Shine

The Power of Social Media for Bloggers

The Power of Social Media for Bloggers

Sep 17, 2013

Bloggers were less focused on ROI and analytics and more focused on the human readers who were going to see their posts. They wanted to know how to bring in more readers and how to build a solid blogging community, using social media. Most also wanted to be more comfortable with the technical side of social media and integrating it with their blog, and were capable of following directions when given to them, even on technical issues.

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

The Future of Social Media Sun

The Future of Social Media Sun

Aug 30, 2013

You may have noticed some new posts at Social Media Sun over the past couple of months. And our Facebook fanpage is active once more. After a short down period, we are happy to have things up and running again and we’re so very thankful for the readers who have stuck around, especially those of you who have been here since the start. We’re also grateful to those of you who are just joining us.

5 Things My Kids Taught Me about Social Media

5 Things My Kids Taught Me about Social Media

Aug 13, 2013

While everything has its proper place, my children have taught me a lot about business and how to react in business situations. They’ve also taught me a great deal of patience and not to react until I have the full story from all sides. These life lessons have taught me a lot about using and working in social media. Here are five things my kids have taught me about social media.

Marketing with Pinterest – Your Pinning Strategy

Marketing with Pinterest – Your Pinning Strategy

Jul 30, 2013

Social media for business is not a new concept. However, many brands and businesses are learning with each passing day that there are new, unique ways to reach their target market. Successful social media marketing is about more than just pimping your latest product or service; it’s about building lasting relationships and consumer trust.

Guest Blogging Guide from Idea to Publish

Guest Blogging Guide from Idea to Publish

Nov 26, 2012

A great way to increase your blog viewership and also boost your search engine ranking is to begin guest blogging on other websites and blogs. When a good writer submits a high quality post to a popular blog, it’s a win-win situation. However, since guest blogging is one of the only ways to guarantee backlinks, the guest blogging community (like many other...

Get the Most Out of Your Content By Optimizing for Success

Get the Most Out of Your Content By Optimizing for Success

Oct 26, 2012

Can you make my content go viral?   Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content virility will fight against content that was created...

Facebook Timeline

Facebook Timeline

Oct 22, 2012

Facebook- we all know it and love it or hate it, we know that it is an integral part of society today. Even if you don’t use Facebook yourself, you know what it is. You recognize their logo, you see companies advertising their pages on Facebook, you hear your friends talking about it and there’s a good chance your children are on it.   Facebook is the...

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