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Google Search Lands Killer Blow For Travel Sites

Google Search Lands Killer Blow For Travel Sites

Jul 22, 2015

This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built...

The Message Of An Image

The Message Of An Image

Jul 15, 2015

Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an...

How To Use Marketing Metrics To Boost Business

How To Use Marketing Metrics To Boost Business

Jul 13, 2015

Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both...

#WhyDoYouNeedAGoodHashtag?

#WhyDoYouNeedAGoodHashtag?

May 20, 2015

If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to...

Start-ups: 5 Not So Obvious Things To Consider For Your Business

Start-ups: 5 Not So Obvious Things To Consider For Your Business

Feb 18, 2015

Since the recession in 2006, there has been a growing appetite for people to start their own businesses and over 1 million start ups are launched worldwide each year. Unfortunately, not all of these are successful, with research suggesting that half of all UK start ups will fail within 5 years. How can you give your start up the best possible chance of...

Why Just Manage Social Media Marketing When You Can Measure?

Why Just Manage Social Media Marketing When You Can Measure?

Jan 26, 2015

Are you wasting your time and money? 2015 is the year to get really serious about optimizing your social media strategy. The first step is to upgrade the tools you use. With 2000+ marketing technology tools to choose from, this is no easy task. For the purposes of this post we’ll focus on two types of social media related tools: management and...

Overcoming Social Media Hurdles: MyBlogU Interview

Overcoming Social Media Hurdles: MyBlogU Interview

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

5 Reasons to Be Thankful for Social Media

5 Reasons to Be Thankful for Social Media

Nov 10, 2014

The realm of social media has evolved quite a bit over the last decade. It is now the place to be on the Internet for reconnecting, networking, marketing, news, and even entertainment. Whether you are a heavy social media user or a light one, it is likely that social media has sucked you in via one of these five reasons. I believe that they are all in their own...

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