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A Step-by-Step Guide to Measuring What Twitter Contributes to your Bottom-line

A Step-by-Step Guide to Measuring What Twitter Contributes to your Bottom-line

Jun 4, 2014

Twitter has arrived and entrenched itself as an indispensable marketing channel for both B2B and B2C brands alike. What started out as engaging with customers using a free and quick social platform has now transformed into the fine art of extracting value out of every interaction and co-relating them with the gold standard in measurable returns – SALES. So how...

Websites – Update The Content, Or Start Over?!

Websites – Update The Content, Or Start Over?!

Mar 10, 2014

Maintaining a Website is Like an Office Think of your website as being the same as an office space. You might sign a 3 to 5 year lease, furnish the office, and add signage. When the lease is up, you have the opportunity to renew, or relocate. Website content is similar to having an office. After several years you may need to move, renovate, or only invest in...

7 Ways To Improve Your Brand’s Social Media Engagement

7 Ways To Improve Your Brand’s Social Media Engagement

Feb 28, 2014

Every business owner and online marketer knows for a fact how important social media marketing is. With millions of people constantly checking their social media accounts, it is crucial that you are able to tap into that. However, just establishing your presence in the social media sphere won’t cut it. You have to instigate engagement in your social media...

Mindboggling Social Media Trends And Two That Give Us Hope

Mindboggling Social Media Trends And Two That Give Us Hope

Feb 24, 2014

They used to say that TV rots the brain and that comic books lower attention spans and social media could often be seen as some sort of a modern day equivalent. In the last few years we’ve seen all sorts of trends, both good and bad, hit our Facebook, Twitter and Tumblr pages. Psychologists and media detractors critique, examine and analyse our behaviors often...

Using Social Networks For Market Research

Using Social Networks For Market Research

Feb 3, 2014

The rise of social media has transformed market research from an expensive and time-consuming process into an instant and affordable one. Using data pulled from social networks, even inexperienced researchers can find out what the world really thinks. Here’s what to use, and how to use it: Twitter Twitter’s Advanced Search feature allows you to search all...

Will Emergence Of Google Plus Ads Sweep Off Facebook Advertising?

Will Emergence Of Google Plus Ads Sweep Off Facebook Advertising?

Jan 27, 2014

If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it. For those who’ve never heard of Facebook ads, it’s a service to advertise your business directly on the social media site. What you pay is going to depend strictly on how many clicks you receive based on your budget. But while...

How Social Media Changed The Travel Industry

How Social Media Changed The Travel Industry

Dec 16, 2013

You would be hard pressed to find anything the social media hadn’t had at least some impact on. From the early days of Friendster to the modern days of Twitter, we have seen the whole of the world become more connected with the introduction of these communication marvels. One particularly strong example of this impact is the travel industry. Two elements...

How to Build Your Subscriber List Using Social Media

How to Build Your Subscriber List Using Social Media

Dec 2, 2013

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey has...

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