Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a...

Nov 7, 2012

The growth of the Internet and social media in particular is changing the face of customer service. Customers can publicly praise or condemn a business, on their Facebook walls or Twitter feeds for example. The business then has to respond publicly in the best possible way. At lot is at stake and...

Nov 5, 2012

The idea that we can use social media chatter to predict the future is not a new one. The sheer size of networks like Facebook and Twitter mean that if nothing else, social media can provide researchers with limited funding a large sampling of data that can be sorted and organized quickly with...

Oct 24, 2012

Is Your Time on Social Media Being Wasted? Yes, you read that correctly. Social networking can be a huge waste of time. Even if you’re doing it correctly, there may be more efficient means to reach better leads, and quicker ways to build authority.   Often, when pitching to a client, it is...

Sep 25, 2012

We all know that social media rewards authenticity and relationships over obnoxious sales pitches. While there are many strategies out there, there are few more effective at humanizing a company than humor. All you need to do is look at viral videos and content associated with businesses to see that...

Sep 20, 2012

Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component subject covers.   As demand has grown for trained social media managers and analysts, Universities...

Sep 13, 2012

Group funding has become a viable alternative to pitching investors, and has become a favorite crowdsourcing concept of several technology enthusiasts. Recent projects like the MetaWatch Strata and OUYA gaming console have generated massive interest and attracted several times their initial target...

Sep 10, 2012

About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their social media management because a younger person is more in tune with social media.   Since the...