Rise and Shine

Color Branding: How Colors Affect Mobile App Design

Color Branding: How Colors Affect Mobile App Design

May 27, 2016

When you have moved beyond the concept stage of your app, it is time to move into the branding stage. One of the most important (and frequently bungled) steps, you have to use the right language, iconography, and even typography to make your mobile app immediately recognizable. This will also help with future apps, which will be associated with that brand....

People Love Stories: Why User-Generated Content Achieves Results

People Love Stories: Why User-Generated Content Achieves Results

May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Cracking the Success Code: 6 Tools Your Business Needs

Cracking the Success Code: 6 Tools Your Business Needs

Mar 9, 2016

Did you know 31% of people waste 30 minutes a day at work? Another 31% waste about an hour a day. If you want to boost productivity and increase operations efficiency, these tools can help address some of the most common pain points. Cyfe Data is critical to marketing success, but tracking data in 15 different dashboards is cumbersome and time consuming. Cyfe...

Video Marketing Stats That Will Make You Grab a Cam Right Now

Video Marketing Stats That Will Make You Grab a Cam Right Now

Jan 27, 2016

Everyone is talking about video marketing. Only few actually do it, despite the fact that it’s one of the most effective channels you can use to boost your business. Are you thinking that you need a high-class video equipment to start? Or still not sure if you need to include video content in your marketing strategy or not? Well, do you know...

Tech Trends In 2016: The Internet Of Everything, Big Data And Cyber Threats

Tech Trends In 2016: The Internet Of Everything, Big Data And Cyber Threats

Jan 19, 2016

The Internet continues to make our lives easier with more developments coming on stream at a bewildering rate, and 2016 shows no signs of this trend abating. The advent of ‘wearable tech’, such as smart watches like the Apple Watch, the development of devices and objects being connected, as in the IoT (Internet of Things), and the huge rise of data storage...

Comparing Email Marketing Tools / Service Providers

Comparing Email Marketing Tools / Service Providers

Oct 22, 2015

There are so many email service providers out there.  Some of these include GetResponse, MailChimp, Aweber, SendinBlue, Vertical Response, and many more.  With all of that competition, it is difficult to choose the one that works for you. One option is to try each of them for a time and see which service resonates with you the best.  However, if you do that...

Google Search Lands Killer Blow For Travel Sites

Google Search Lands Killer Blow For Travel Sites

Jul 22, 2015

This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built...

The Message Of An Image

The Message Of An Image

Jul 15, 2015

Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an...

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