Jan 13, 2021

SERPS (Search Engine Results Page) analysis is the process of analyzing and determining the ranking Web Pages for a specific topic or a keyword in search engines. For the ranking or getting the first position in Google Search almost all SEOs and marketing professionals use this information to determine the difficulty, volume, CPC and other factors. Why...

Aug 10, 2020

Content doesn’t write itself, even if AI’s are getting smarter. The human element is a must have for quality content marketing and that presents a problem: it also requires human based research. Nothing is inherently wrong with that fact. But you cannot deny it adds a sharp curve to the difficulty of the process. Keyword research is one of the more time...

Jan 8, 2020

Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do provide the biggest value for the users, look natural in the context and have an anchor text that is integrated in a meaningful...

Dec 6, 2012

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

Oct 25, 2012

The Panda update was designed to eliminate low quality results from the search engines. The first update affected 12 percent of searches, making it one of the most massive updates of all time. Google’s Penguin update focused more on inbound link profiles and other signals that a site was engaged in exploiting their current algorithms. The Panda update was...

Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Aug 17, 2012

It has been approximately one month since Google sent out warnings to developers using the Google Webmasters Tools notifying users that their back link profiles were tagged as suspicious. In the past, messages sent to developers regarding SEO practices were usually in response to unethical tactics discovered by Google, and meant that you were part of a group of...

Aug 7, 2012

There are many link analysis tools that help with examining and evaluating backlinks of competitors, some of which are free, some of which are paid. Unless you are a professional SEO, subscribing to a paid tool probably isn’t worth the investment. I’ve yet to find a tool that offers complete analysis of competitor backlinks, so if you cannot easily...