Rise and Shine

Video SEO: Dump YouTube and Host Them Yourself

Video SEO: Dump YouTube and Host Them Yourself

Dec 6, 2012

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

How to Blog in a Post-Panda World

How to Blog in a Post-Panda World

Oct 25, 2012

The Panda update was designed to eliminate low quality results from the search engines. The first update affected 12 percent of searches, making it one of the most massive updates of all time. Google’s Penguin update focused more on inbound link profiles and other signals that a site was engaged in exploiting their current algorithms. The Panda update was...

A Beginner’s SEO Strategy

A Beginner’s SEO Strategy

Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Addressing Unnatural Backlinks as a Proactive SEO Strategy

Addressing Unnatural Backlinks as a Proactive SEO Strategy

Aug 17, 2012

It has been approximately one month since Google sent out warnings to developers using the Google Webmasters Tools notifying users that their back link profiles were tagged as suspicious. In the past, messages sent to developers regarding SEO practices were usually in response to unethical tactics discovered by Google, and meant that you were part of a group of...

Competitor Backlink Analysis: How are they Beating You Up in Google?

Competitor Backlink Analysis: How are they Beating You Up in Google?

Aug 7, 2012

There are many link analysis tools that help with examining and evaluating backlinks of competitors, some of which are free, some of which are paid. Unless you are a professional SEO, subscribing to a paid tool probably isn’t worth the investment. I’ve yet to find a tool that offers complete analysis of competitor backlinks, so if you cannot easily...

Content Rewrites Are Dead

Content Rewrites Are Dead

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Improve CTR: Optimize Your Search Listing

Improve CTR: Optimize Your Search Listing

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

3 SEO Mistakes and How to Fix Them

3 SEO Mistakes and How to Fix Them

Jun 7, 2012

Many common SEO mistakes are perpetuated by the same professionals that are supposed to know better. SEO isn’t as complicated as many people would lead you to believe. These three SEO mistakes are the most prevalent among average bloggers and beginning developers:   Not Finding the Correct Keywords When you are using the Google AdWords Keyword Tool,...

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