Rise and Shine

A Beginner’s SEO Strategy

A Beginner’s SEO Strategy

Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

5 Social Media Blunders, and the PR Responses That Followed

5 Social Media Blunders, and the PR Responses That Followed

Sep 5, 2012

Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your social media activity, mistakes can happen.   The important thing to keep in mind if you find yourself in an accidental social media blunder is that the...

The ABCs of Social Media Marketing

The ABCs of Social Media Marketing

Aug 2, 2012

Do you remember the first time you heard the term ROI? How about Klout? Did you use to think viral meant contagious (in a bad way)? Didn’t branding used to involve a red-hot iron and cattle? Social media marketing can sound like a foreign language if you’ve just set foot in this industry. It is sometimes intimidating to see a large community...

Is Your Digital Marketing Tactical or Strategic?

Is Your Digital Marketing Tactical or Strategic?

Jul 27, 2012

How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place?   If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these things, as well as most of your online...

Why Aren’t People Sharing Your Content?

Why Aren’t People Sharing Your Content?

Jul 20, 2012

How does content go viral today? Well, it has to be shared and while we cannot expect every piece of content we create to go viral, we can work to give it the best chance of being shared as much as possible.   If you’re wondering why people aren’t sharing your content, take a look at the reasons below and see if any of them apply to you.   Your...

Make a Facebook Page

Make a Facebook Page

Jul 18, 2012

When making a Facebook page, there are a few things you should know. First, you can create a fanpage or a regular personal account. You need to have a personal account in order to make a Facebook page, but for individuals the new subscribe feature can give your personal account as much reach as a branded page. In the past, fanpages were the only option for...

New Features for LinkedIn Company Pages

New Features for LinkedIn Company Pages

Jul 17, 2012

There have been lots of changes happening for Companies on LinkedIn by way of their Company Pages.  If you haven’t heard the news, here’s what you need to know.   First, there are over two million companies who have claimed their pages on LinkedIn. What are you waiting for? And, if you have a page but it’s been a while since you put it up: take a new...

Planning for Social Media Success

Planning for Social Media Success

Jun 26, 2012

One of the biggest mistakes people make with social media marketing is not creating a valid plan with a course of action they can carry through to the end result and meet their goals.   I can’t tell you how many times clients have come to me and said things like:   I made a Facebook fan page and nothing happened. I use Twitter but no one ever talks...

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