Jan 4, 2024

There are many businesses out there today who are taking advantage of Instagram to promote their products or services and expand their mobile presence. Big brands using Instagram include National Geographic, NPR, NBC News, Playboy, Pepsi, CNN, Starbucks, Grammys, and even David Blaine. Lots of people have been asking “What is Instagram?” after...

Nov 8, 2022

In its simplest form, Marketing is the act of satisfying the wants and needs of a population. Everything from market research to advertising are meant to do one thing; to put a product or service offering in the hands of as many consumers as possible. Early examples of innovative marketing campaigns are the Sears and Roebuck catalog, inserting baseball cards in...

Jul 27, 2021

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Apr 28, 2018

We spend a lot of time on social media networks – updating, sharing, liking, connecting. Once we have made our connections and work hard to continue to make more, we must remember to reconnect with those we have met and shared with along the way. It can be so easy to say, “Whew, I received X new Facebook Likes this week” or “I got X new Twitter...

Oct 2, 2017

Every mobile device has some sort of built-in calendar application and some have built-in task lists as well. Some of those are good and some are just okay. When it comes to really keeping track of tasks, events, and appointments that are crucial to your business or marketing plan, you need an app or combination of apps that you can rely on. You may need an...

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

Mar 17, 2014

If you are just starting a blog or not getting any visitor interaction, have you taken the time to make sure that your blog has all the right parts under the hood? Many sites available for setting up blogs, for example WordPress or Tumblr, have templates or plug-ins available that assist with making sure you have what you need. But, there are some sites out...

Feb 11, 2014

I bet that a lot of people are answering “yes” to this question. I also bet that a lot of people are incorrectly answering “yes” to this question. There are numerous articles out there about writing emails. There are articles on writing professional emails, what not to write in emails, tips for well-written emails, and the list goes on. The problem I...