Sep 14, 2012

Earlier this week I came home to find smoke seeping through the cracks around my back door. I went around to the front door and my fears were realized when I found that the house was full of rancid smoke. I called 911, and the paced around in the yard like a lost idiot for about 20 minutes waiting on the fire department to arrive.   Soon several fire trucks...

Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems and to offer the solution, social media becomes a customer...

May 1, 2012

Whether it’s your own blog, your client’s website or the Facebook page for the company you work for, it’s not fun getting negative comments. It makes us feel all sorts of emotions from anger, to hurt and even lack of confidence.   I used to watch one person try his best to sabotage a ski resort Facebook page where I live. It was like a train wreck...

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...

Mar 26, 2012

Facebook has made several changes over the last few months to make it harder for businesses to connect with consumers without spending money for advertising. The EdgeRank algorithm filters out all but 16 percent of status updates for the average user and the new timeline format for brand pages has taken away many of the opportunities that small business had to...

Feb 23, 2012

Network with other Social Media Enthusiasts and crowd source answers to questions that other literature just doesn’t provide answers to. A fun, positive environment for experts and beginners to share, learn and create.